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3: Amir Malik, Accenture Interactive
Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.
In this week’s episode:
– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?
– Is Publicis’ divestment of Publicis Health Services the start of things to come?
– Do brands understand branding?
– Is OTT the only possible future of TV advertising?
– How is Accenture Interactive mobilising its execution layer?
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By ExchangeWire
5
33 ratings
Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.
In this week’s episode:
– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?
– Is Publicis’ divestment of Publicis Health Services the start of things to come?
– Do brands understand branding?
– Is OTT the only possible future of TV advertising?
– How is Accenture Interactive mobilising its execution layer?
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