Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.

0:00 Intro
2:15 Internal marketing
5:06 Liquid Death water
9:35 Hubspot
14:50 Roadmap event
16:15 Internal marketing

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