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#3 EN Greenwashing: why is it inevitable and how to spot it
Is greenwashing a threat to sustainability?
Yes, especially when well-concealed. In this episode, we start off by defining
greenwashing as the advertisement of practices which would, according to the
announcements of a company, allow us to respect the Paris Agreement (limiting
global warming to 2°C) when reality indicates otherwise.
It really isn’t easy for a company to respect the Paris Agreement when it’s aim is to grow… Find out why greenwashing is everywhere, and how to spot it easily with a few rules of thumb!
This episode is based on work carried out by the Shifters. Thank you to Clément Boyer for his support and help along the way.
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By TIME TO SHIFT
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77 ratings
Is greenwashing a threat to sustainability?
Yes, especially when well-concealed. In this episode, we start off by defining
greenwashing as the advertisement of practices which would, according to the
announcements of a company, allow us to respect the Paris Agreement (limiting
global warming to 2°C) when reality indicates otherwise.
It really isn’t easy for a company to respect the Paris Agreement when it’s aim is to grow… Find out why greenwashing is everywhere, and how to spot it easily with a few rules of thumb!
This episode is based on work carried out by the Shifters. Thank you to Clément Boyer for his support and help along the way.
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