As a children's or young adult author, you need to connect with both your ideal customer and your ideal reader who are not the same people. This is how marketing for children and young adults is different to authors of other genres. 

In this episode, we'll be looking at:

• why you should connect with your ideal readers even if they're not the ones buying your books
• where and how to connect with these readers when you won't necessarily find them online
• how ensuring your readers know, like and trust you will help you to build connections with them
• how to connect with your readers if you haven't finished writing your book

Bonus: a look at a successful children's author and poet who masters connecting with young readers both online and face-to-face to build relationships and market her work.

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