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‘’Doing remarkable things can only be done at a place where you can be who you are, and have that freedom where you fit into that team and where all of the stuff you do is appreciated. ‘’ – Eelko Lommers.

Welcome to the UX Institute podcast, hosted by UXI founder Mark Swaine. This show is focused on the transformational journeys and learnings from inspirational UX and product leaders from all corners of the globe. In today’s episode, we hear from Eelko Lommers, group UX leader of giant Swedish multinational conglomerate IKEA. Some arising topics throughout include:

- An introduction to Eelko Lommers and his diverse background. 

- Why content creation matters.

- An insight into IKEA’s UX team structure and practices. 

- IKEA’s practice of support-driven growth.

- Climate protection: embracing sustainability and supporting renewable energy.

- Competitive analysis: understanding your competitors. 

- Learning from business insights and delivering value.

- Ikea’s culture and recruitment process.

‘’A lot of brands are about the customer journey, right? It’s the journey, journey mapping, all of these different touch points, and all of that, in a sense, it’s great. But it’s not about the journey because journeys are only how you move, but it’s the experience you actually remember, not the journey. And from that perspective, IKEA is rapidly maturing towards that.’’ – Eelko Lommers.

Resources:
https://www.ikea.com

Get connected socially with Eelko Lommers:
https://www.linkedin.com/in/eelkolommers/
https://twitter.com/beamuze?lang=en

Get connected socially with host Mark Swaine:
https://www.linkedin.com/in/markswaine
https://uxinstitute.com/
https://twitter.com/UX_UI_Guy

UXI is a new user experience and design learning platform, offering user experience, product and design, mentoring, and courses and workshops for individuals, start-ups and company product teams. For more information, visit https://www.uxinstitute.com

This podcast is proudly produced in partnership with podlad.com 

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UXI (UX Institute) Original Podcast 2025.
www.uxinstitute.com