Some people think you have to choose between qual and quant research when you start your study. Not Cat Anderson. At AP Intego, she works with a fairly small and scrappy team (just like us!), but that doesn’t mean she’s not doing big things with her research. She lets qualitative and quantitative research flow into and inform each other, creating overall better research results. ‍

Episode Highlights

• [1:23] Cat walks us through how she found her way to a UX Writer position
• [6:01] The importance of stakeholder buy-in for user research
• [8:38] Cat talks about designing her cybersecurity research from the bottom up
• [9:42] The Experian effect
• [11:26] Going from quantitative to qualitative
• [13:23] Planning for free-flowing research
• [16:32] Deciding what kind of research to do when
• [22:34] Cat’s final thoughts on doing great research

About our Guest

Cat Anderson is the UX Content Strategist at Ladder (formerly UX Writer at AP Intego). She has a background in anthropology, research, and UX design. She’s relentlessly curious, occasionally funny, and perpetually snuggling as many dogs as she can.