In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back.

Eric's organic traffic is a third of what it used to be, and the business keeps hitting its numbers every quarter. That disconnect says a lot about where content marketing is right now. Jimmy, Eric, and Chloe riff on Jimmy's recent Superpath post about three shifts that aren't reversing: writing as a less commercially viable skill, a marketing skillset that now includes things marketers were never asked to do, and reputation as your most durable career asset. Chloe has some pushback. Eric has a $200K blog post story.

This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.