Content, Briefly

Alex thinks most newsletters are longer than they need to be.

Rachel, Chloe, and Ruth disagree.

What are newsletters doing these days? Are they a task to be finished? A friendly reminder that a business exists? A strategic trust building exercise?

The team discusses all that and more.

Enjoy the episode!

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This podcast episode is brought to you by our friends at Metricool.

A few years ago, content marketing meant having a blog. Today it's a LinkedIn post, a weekly YouTube video, vertical edits for every feed, and a new platform your CEO is now obsessed with.

Every week it's more open tabs and more to measure. How many Sundays have you spent making sure your latest Instagram carousel actually went out? Let's be honest, too many.

Metricool pulls the whole process into one platform. Schedule across every network, build content libraries, connect straight to Drive or Canva, edit in Adobe Express, and track what worked while keeping every comment answered. We can't reinvent social media, but we can reinvent your Mondays. More than 3.5M professionals already trust Metricool.

Start on the free plan, or as a Superpath member, try any premium plan free for 30 days with code SUPERPATH.

Are larger teams more risk tolerant?

Is narrative more important than numbers?

Does leveraging marketing skills internally get you ahead?

Jimmy reports his findings after five months on Miro's +100 person marketing team.

Enjoy the episode!

————————————————————————————————

This podcast episode is brought to you by our friends at Metricool.

A few years ago, content marketing meant having a blog. Today it's a LinkedIn post, a weekly YouTube video, vertical edits for every feed, and a new platform your CEO is now obsessed with.

Every week it's more open tabs and more to measure. How many Sundays have you spent making sure your latest Instagram carousel actually went out? Let's be honest, too many.

Metricool pulls the whole process into one platform. Schedule across every network, build content libraries, connect straight to Drive or Canva, edit in Adobe Express, and track what worked while keeping every comment answered. We can't reinvent social media, but we can reinvent your Mondays. More than 3.5M professionals already trust Metricool.

Start on the free plan, or as a Superpath member, try any premium plan free for 30 days with code SUPERPATH.

Ruth was hired in record time. This week, Chloe, Rachel, and Alex ask her how she did it. We talk tactics, resumes, and the qualitative things that get an application over the line.

Enjoy the episode!

—————————————————————————

This podcast episode is brought to you by our friends at Metricool.

A few years ago, content marketing meant having a blog. Today it's a LinkedIn post, a weekly YouTube video, vertical edits for every feed, and a new platform your CEO is now obsessed with.

Every week it's more open tabs and more to measure. How many Sundays have you spent making sure your latest Instagram carousel actually went out? Let's be honest, too many.

Metricool pulls the whole process into one platform. Schedule across every network, build content libraries, connect straight to Drive or Canva, edit in Adobe Express, and track what worked while keeping every comment answered. We can't reinvent social media, but we can reinvent your Mondays. More than 3.5M professionals already trust Metricool.

Start on the free plan, or as a Superpath member, try any premium plan free for 30 days with code SUPERPATH.

Today, we're talking about AI workslop – the AI mess we have to deal with day to day from our coworkers and the world around us.

What do we do when we come across it? How do we deal with it? With more companies establishing guidelines around how and when co-workers are allowed to use AI, are we leaving the messiest stage of this or is there more to come?

—————————————————————————————————

This podcast episode is brought to you by our friends at Metricool.

A few years ago, content marketing meant having a blog. Today it's a LinkedIn post, a weekly YouTube video, vertical edits for every feed, and a new platform your CEO is now obsessed with.

Every week it's more open tabs and more to measure. How many Sundays have you spent making sure your latest Instagram carousel actually went out? Let's be honest, too many.

Metricool pulls the whole process into one platform. Schedule across every network, build content libraries, connect straight to Drive or Canva, edit in Adobe Express, and track what worked while keeping every comment answered. We can't reinvent social media, but we can reinvent your Mondays. More than 3.5M professionals already trust Metricool.

Start on the free plan, or as a Superpath member, try any premium plan free for 30 days with code SUPERPATH.

Superpath founder emeritus Jimmy Daly joins us to talk about his recent article, “The hardest part about content hasn’t gotten any easier.”

Jimmy admits that the AI content process he’s building at Miro is a ton of fun, but recently he’s experienced some “last mile” content fatigue.

If AI in the writing process only ever gets a piece 90% of the way there, is that enough?

We’ve got the whole gang together – including Eric, Ruth, and Rachel — to talk about where we stand on using AI systems to help us write great things.

This episode is sponsored by Venngage.

Take the report nobody finished reading and turn it into the thing people share.

For this month only, take 30% off any Venngage plan with code SUPERPATH30, at venngage.com.

My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me.

Luckily for us, Ruth and Rachel feel differently.

Still, for most folks, there are a number of common challenges that pop up:

In this conversation, Ruth, Rachel and I go deep on just how complex and nuanced the ghost writing relationship needs to be, how tactical you can get, what your goals should be, and how to establish an authentic, vulnerable voice for someone who isn’t you.

This episode is sponsored by Venngage.

Take the report nobody finished reading and turn it into the thing people share.

For this month only, take 30% off any Venngage plan with code SUPERPATH30, at venngage.com.

Tyler Denk was the second employee at Morning Brew, and his innovations there allowed one business newsletter to become a media juggernaut.

That experience led him to start beehiiv, with the vision of building the newsletter (and multi-channel media) platform of the future.

In this conversation, Tyler and I talk about his origin story, what he sees changing in the media landscape, his vision for beehiiv, and how that vision looks different from their peer competitors (like Substack and Patreon).

Anything we don't cover here, you can ask yourself! Join us on September 17th, 12 - 1PM ET, for a live webinar with Tyler. Signup through this link.

Kevan Lee and Shannon Deep are cofounders of Bonfire, a traditional brand marketing agency that hosts not-so-traditional creative retreats. They make it their mission to ask what would you do, in work and life, if you made time to choose?

Alex, Chloe, Kevan, and Shannon cover a lot in this episode: is up-skilling worth it in this job market? How do you know which internal patterns are worth attending to? Most importantly, does anyone need to major in marketing to get a job in marketing?

This episode is sponsored by Venngage.

Take the report nobody finished reading and turn it into the thing people share.

For this month only, take 30% off any Venngage plan with code SUPERPATH30, at venngage.com.

Ronnie and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of publishing?

Alex and Ronnie talk about the core ideas in the article and then chat through how how Alex should apply them at Superpath.

This episode is sponsored by Venngage.

Take the report nobody finished reading and turn it into the thing people share.

For this month only, take 30% off any Venngage plan with code SUPERPATH30, at venngage.com.

There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.

Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom productivity app and when you need to just use an out-of-the-box tool and get back to doing the real work.

This episode is sponsored by Wistia.

Most content marketers don't struggle to create great content, they struggle to get more value from it.

That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.