In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year.

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Timestamps:

00:00 Intro

01:23 What to expect for 2025 (& beyond).

04:08 Content marketing predictions.

07:30 Things to be mindful of.

12:13 Wrapping up with a positive message.

12:46 Thank you.

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Useful Links:

Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.

This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.

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Timestamps:

00:00 Intro

03:34 Who is Heike Young?

03:53 Heike’s background.

04:52 Why is Heike creating more content on LinkedIn?

08:55 How to be more creative.

11:23 Benefits of being creative.

12:59 What content looks like at Salesforce and Microsoft.

15:57 A review of 11 years in the Salesforce content team.

20:42 Differences in content between enterprises and smaller companies.

22:51 How important is prioritization?

29:23 What excites Heike about B2B content?

31:18 Learn more about Heike and Microsoft and get in touch.

32:39 Outro

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Useful Links:

Website: https://microsoft.com

Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung

Heike on Twitter: https://x.com/youngheike

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.

This episode is brought to you by our friends at Shuffl (https://shuffll.com/). 

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Timestamps:

00:00 Intro

03:48 Who is Tracey Wallace?

04:12 Tracey’s background. 

06:50 Contentment newsletter.

08:37 What is working in content marketing?

11:41 The rising of events and in-person stuff.

13:07 Klaviyo launching an IPO.

15:12 What’s changing at Klaviyo?

19:13 How Klaviyo’s content team serves the other orgs.

23:17 Challenges of cross-org collaboration. 

24:51 Remote becomes the norm.

27:17 Klaviyo objectives and personal goals.

28:44 Learn more about Tracey and Klaviyo and get in touch.

29:12 Outro

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Useful Links:

Website: https://www.klaviyo.com/

Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/

Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace

https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success 

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".

In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more.

This episode is brought to you by our friends at Stacker. 

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Timestamps:

00:00 Intro

04:22 Who is Eric Doty?

05:15 Dock’s content program for 2025.

08:19 SEO component at Dock.

09:33 Eric’s thoughts on SEO.

13:48 Creating different content types for customer enablement.

15:33 The lesson from a one-person team.

19:51 What’s coming for Dock in 2025?

22:54 Repurposing podcast into newsletter.

24:54 Back to basics.

26:54 Virtual event fatigue.

28:41 How does Eric optimize his time?

30:54 Superpath Pro relaunch.

33:19 Monthly 1:1 calls.

34:51 Building an app for Superpath.

36:16 Learn more about Eric and Dock and get in touch.

36:54 Outro

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Useful Links:

Website: https://www.dock.us/

Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.

This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.

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Timestamps:

00:00 Intro
04:17 Who is Matt Hodges?
04:46 Matt’s background.
07:49 Matt’s attraction to product-first companies.
09:54 What’s Equals?
11:30 What’s the scope of Matt’s role at Equals?
16:32 Wrap Text originality and topic selection process.
25:33 Why did they choose Substack? 
28:57 Growing audience through Substack.
31:33 Matt’s thoughts on content marketing.
36:35 Learn more about Matt and Equals and get in touch.
37:27 Outro

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Useful Links:

Website: https://equals.com/

Blog: https://wrap-text.equals.com/

Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/

Matt on Twitter: https://x.com/mattnhodges

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro
03:28 Who is Lane Scott Jones?
03:58 Is it overwhelming to write content for Zapier?
06:20 Automation in the day-to-day.
08:46 How has content at Zapier changed?
13:00 Increased content production and team at Zapier.
14:03 Percentages of net new content and content updates.
15:09 Corporate marketing and Lane’s new responsibilities.
17:26 Brand activities and the ‘customer love’ metric.
18:52 Organic strategy is changing.
20:32 ZapConnect and its evolvement into a community.
23:11 Thoughts on the future of content marketing.
26:51 Learn more about Lane and Zapier and get in touch.
28:06 Outro

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Useful Links:

Website: https://zapier.com/

Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.

This episode is brought to you by our friends at SHUFFLL.

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Timestamps:

00:00 Intro
03:54 Who is Emily Triplett Lentz?
04:13 Emily’s background.
05:06 Calendly's journey from startup to enterprise.
06:36 Balancing PLG and sales-led motion simultaneously.
07:47 Calendly's content strategy.
10:38 Rethinking content amid challenges.
13:01 Calendly’s team structure and operations.
15:56 Creator-led distribution.
18:17 Content verticalization & cross-team collaboration.
22:23 Internal & external content creation.
23:57 Important metrics for evaluating content performance.
25:10 The role of product marketing in PLG motions.
26:43 Communication tools for team collaboration.
28:16  Content prioritization and OKRs.
29:36 Balancing new and existing content.
31:57 Example of a successful content piece.
34:27 Personal reflections on scheduling links.
36:40 Calendly's AI summit.
40:48 Learn more about Emily and Calendly and get in touch.
41:35 Outro

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Useful Links:

Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
 

In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro

03:46 Who is Michael Lowe?

04:25 Michael’s background.

05:22 What is Clari?

08:29 How did they evaluate the idea of category creation?

10:27 Price point at Clari and how it affected the category creation.

13:26 Is category creation harder than “regular” content marketing?

16:17 Coining a term vs. category creation.

19:43 Category creation playbook.

24:29 Content measurement in category creation.

27:22 Learnings from the category creation process.

31:19 Learn more about Michael and At-Bay and get in touch.

32:20 Outro

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Useful Links:

• Michael on LinkedIn: https://www.linkedin.com/in/mlowe08/
• Website: https://www.at-bay.com/
• Clari: https://www.clari.com/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.

This episode is brought to you by our friends at Minuttia (https://minuttia.com).

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Timestamps:

00:00 Intro
03:03 Who is Robyn Showers?
03:35 Robyn’s background.
06:25 What is Apollo.io?
08:39 Writing approach at Apollo.io.
10:37 Apollo.io’s content program.
13:53 The story behind the Outbound Sales book.
19:01 The process for writing and publishing the book. 
22:33 What is Appolo Magazine?
26:10 Managing the content program for an established company.
31:48 How are the industry changes affecting Apollo’s content strategy?
36:28 Learn more about Robyn and Apollo.io and get in touch.
37:19 Outro

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Useful Links:

• Robyn on LinkedIn: https://www.linkedin.com/in/robynshowers/
• https://www.apollo.io/academy/guides/pipeline-generation
• https://www.amazon.com/dp/B0DHJ7VWJ9

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro

02:44 Who is Hila Bouzaglou?

03:26 Hila’s background.

05:35 The origins of Shelf.

06:44 Solving the challenge of subject matter expertise.

09:35 The customer lifecycle at Shelf.

12:44 Building subject matter expertise internally.

15:42 Where do they find writers?

18:43 Practical application of AI in research for content writing.

23:13 Quality assurance for produced content.

25:36 The team dynamics at Shelf.

30:47 Building the muscle by doing hard work.

32:48 Learn more about Hila and Shelf and get in touch.

33:10 Outro

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Useful Links:

• Book a call with Hila here: https://shelf-made.com/heavyweight-b2b-content-marketers/
• Hila on LinkedIn

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.