In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy?

They explore the tradeoffs between traditional CMS-driven blogs and newsletter-first approaches, covering everything from SEO libraries to thought-leadership microsites. With real examples from Dock, Intercom, and past experiments on Medium, the group unpacks how content teams can balance discoverability, brand affinity, and speed of publishing.

This conversation is both a critique of bloated, SEO-heavy blogs and a forward-looking look at how marketers can experiment with new distribution models while still supporting business goals.

This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Is the Company Blog Dead? - https://newsletter.mkt1.co/p/episode8-company-blog-dead

Fin AI: https://fin.ai/ideas/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.

Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.

This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Read the Post: https://www.superpath.co/blog/2025-marketing-plan

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.

They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how marketing teams can support and scale these efforts.

This episode is both a look back at content marketing’s roots and a forward-looking discussion on how individual voices are shaping the future of brand storytelling.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Matan-Paul's Substack: https://matanpaul.substack.com/
Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/
Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/
Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/
Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/
Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/
Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years.

They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO’s uncertain future, the rise of platform-native content, and the growing role of creators as brand voices. With insights from the Superpath community, Jimmy and Eric paint a picture of how content teams — and careers — may evolve in the years ahead.

Your content drives revenue — Demand-Genius proves it. Get full visibility into your impact so you can focus on creating outstanding content while your team gets the credit it deserves. Mention Superpath for 20% off – https://www.demand-genius.com/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

What Content Marketing Jobs Will Look Like in 5 Years? - https://www.linkedin.com/posts/jimmydaly_five-years-from-now-what-does-content-marketing-activity-7361022401813364738-U9hV/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups.

They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market.

We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/

Open Positions at PurposeMed: https://www.purposemed.com/careers

Wade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research.

Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI’s role in expanding marketers’ skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities.

We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.

They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape.

Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!

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Useful Links:

Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandamilligan/

Brand Authority Club: https://www.brandauthority.club

‍Book a discovery call here: https://calendly.com/amanda-brandauthority/30min

NYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create chatbots, dashboards, and interactive assets that deliver value at scale.

Sharing real examples from their work, they highlight the need to rethink skills beyond writing and embrace coding, design, and product creation. This episode offers practical insights and encouragement for marketers adapting to a rapidly changing landscape.

Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath Podcast Episodes: https://podcast.superpath.co/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitive intelligence. They discuss how Klue’s community strategy focuses on building deep relationships with customer champions rather than broad forums.

Adam also explains the importance of diversifying content channels—combining SEO, newsletters, podcasts, and video—to stay resilient amid changing algorithms. They dive into how AI and large language models are reshaping content creation, distribution, and measurement, and share practical insights on adopting AI tools while balancing build vs. buy decisions. This episode offers valuable perspectives for content marketers adapting to a rapidly evolving landscape.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-🔎-032a5b10b/

Klue: https://klue.com/

The Compete Network: https://thecompetenetwork.com/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.

They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/

Gate Check Studios: https://gatecheckstudios.com/

Try Superpath Pro free: https://www.superpath.co/

Check out our podcast chatbot: https://podcast.superpath.co/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.