Knowing where to invest in your business can be not only overwhelming but also scary. Should you spend money on your business? What parts of your business should you invest in? At what point should you spend money on your business? I'm sharing the 3 areas you should look to invest in first, what I invested in early on, and the things I invested in that were a bust. Your goal is to feel confident knowing where to spend money and where you can spend more time in your business.

Your time and your dreams are worth the investment.

What we're talking about

• How To Know When It's Time To Invest In Your Business

• Where I Invested In My Business: What Worked & What Didn't

• 3 Areas In Your Business Where You Should Invest

How To Know When It's Time To Invest In Your Business

The easiest way to know you're ready to invest in your business is when you need to turn up the momentum and move the needle. Two questions you should ask yourself are: 1) Are you happy with where you're at or do you need to see the needle move? and 2) Can you invest time yourself or do you need to look outward for someone else? If you want to move the needle and look outside of yourself for help, then it's time to turn to experts in your field who will be able to help you. Invest your money in the people who can get it done and move the needle for you.

Where I Invested In My Business: What Worked & What Didn't

Early on, I invested money into my website. While this is a place that some might find a good use of their money, for me it wasn't worth it. Working on my website was something I could do for myself and not spend money having an outside source do it. Two places I invested in my business early on that were more than worth it were in a writer's workshop and in B-School. Years later, I still not only utilize every lesson I learned from both of those investments, but I have also built and maintained relationships with people from those investments.

3 Areas In Your Business Where You Should Invest

There are 3 areas in your business where you should invest your money. The first is Moving The Needle spending. Once you have identified your goals, invest in what is going to move the needle to make those things happen. For me, investing in a podcast pitcher has increased my email list and grown my audience. The second is something I call People Spend. This is where you spend money on people. I joined a mastermind in Los Angeles and my investment is in taking time and money to travel to this mastermind every month because in it are amazing women who are filled with resources that help me move the needle in my business. The third area is The Mastery Spend Category. This is where I need to have growth and skills. In this category, you'll find my investment in the writing workshop I did in Portland, coaching and B-School.

Are you ready to invest in yourself?

LINKS MENTIONED

Kelsey's B-School Mastermind Waitlist

Align Retreat