In this episode Kelsey sits down with Nicole McDonough, an inspiring and successful coach specializing in Enneagram-based self-development, leadership, and team dynamics. Nicole shares her journey from starting with no business to becoming a high-demand coach with a waitlist. We dive into how she's built a thriving coaching business focusing on authentic relationships, local connections, and embracing one’s unique style and strengths. This episode is packed with insights for coaches and entrepreneurs looking to grow in the soft skills arena. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Nicole’s background, focusing on the evolution of her coaching business in Enneagram, leadership, and relationships

• How Nicole leverages self-reflection and the Enneagram to empower leaders, entrepreneurs, and teams

• Nicole’s transition from no clients to a waitlisted, high-demand coach

• The importance of building genuine relationships and her unique approach to coaching through self-discovery

• How focusing on the Enneagram brought structure to her coaching business

• The unique value of the Enneagram in helping people get to the core of their issues quickly, enabling Nicole to form deeper connections with her clients

• A breakdown of Nicole's various revenue streams, from one-on-one coaching to corporate workshops

• Insight into how building long-term relationships has led to ongoing referrals and client retention

• Nicole’s recent focus on her local network, building connections with local organizations, schools, and nonprofits

• The benefits of becoming a community figure, working with organizations who have a budget for professional development

• Nicole’s journey to embracing the Enneagram as her “lead horse” while still allowing her other interests to flow into her work

• How leaning into a specific niche makes it easier for people to refer her services while allowing room for variety in her coaching practice

• Practical strategies Nicole uses to honor her natural rhythms, such as creative walks and outdoor inspiration for content creation

• Tips on creating content in a way that feels authentic and not forced, especially for creatives

• The importance of mindfulness and slowing down to notice inspiration in everyday life

• Encouragement for coaches to let go of rigid standards and honor what truly works for them

• To learn more or connect with Nicole visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Nicole McDonough’s Website

Nicole McDonough’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 

In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, entrepreneurs, and executives aiming to establish a unique presence that draws in clients and career opportunities. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Why LinkedIn is a goldmine for business development and high-margin 1:1 coaching

• Leveraging LinkedIn to create a flexible, profitable business with total scheduling freedom

• Liam’s LinkedIn Blueprint

• Crafting a professional banner, headshot, and headline that captivate at first glance

• Using a strong "about" section and a compelling featured section to showcase your services and personality

• How to make the most of the limited space in your headline and about section to optimize search visibility

• Injecting personality into your content – using interests like Liam’s “hot sauce aficionado” status to connect and spark conversation

• Treating LinkedIn as an interactive space where every comment can be a networking opportunity

• Diversifying content topics to avoid “business fatigue” and keep followers engaged

• Why LinkedIn’s push for video content presents a unique chance to stand out

• Benefits of LinkedIn Premium and Sales Navigator for business development

• Using the custom call-to-action (CTA) button effectively for profile engagement and lead generation

• Liam’s story of transforming his LinkedIn presence, going from minimal engagement to achieving millions of impressions organically

• Cost savings in organic reach on LinkedIn versus paid social platforms

• Insights into connecting vs. following, optimizing the profile for business visibility, and practical steps for using LinkedIn’s newest tools

• To learn more or connect with Liam visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Liam Darmody’s Website

Liam Darmody’s LinkedIn

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 

In this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership program that’s both scalable and easy to manage. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Lisa’s approach to memberships as a simple and sustainable business model

• Misconceptions about the complexity of memberships and how to avoid overcomplicating them

• The balance of creating value without over-delivering or overwhelming members

• Importance of starting with a simple membership, focusing on core needs, not excessive content

• How Lisa transitioned from a generalist business coach to niching down into memberships

• Tips for identifying your “zone of genius” and why niching down leads to more success

• How to test niche ideas and validate them with your audience through content or beta offers

• The myth of needing tons of content for a successful membership

• How Lisa runs her membership with minimal content while maintaining high value

• Different membership models and when content-heavy vs. content-light approaches work best

• The importance of automation for a scalable membership model

• Tools and processes to streamline membership management and how to start small with automation

• How to decide between creating a membership or a course

• Differences in business models: Course focuses on how-to content, while memberships focus on ongoing support and relationship-building

• Pricing and sales strategies for both models

• To learn more or connect with Lisa visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Lisa Princic’s Website

Lisa Princic’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram

In this episode, Kelsey sits down with Chelsea Barbine, the founder of Core Care Cultivate, to discuss the transformative journey of motherhood and her belief that we are "forever postpartum." Chelsea shares her personal experience of becoming a mother and how it led to the creation of her incredible coaching program that supports moms in thriving during the postpartum period and beyond. The conversation touches on the importance of redefining postpartum, finding balance in life after birth, and the steps Chelsea took to build her business from scratch. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Chelsea's journey into motherhood and the realization that life never returns to "normal" after children

• The idea of embracing a new lifestyle instead of pushing through postpartum

• How Chelsea found her passion in helping new mothers through the postpartum phase and beyond

• A look into the many facets of Chelsea's coaching approach, including sleep, organization, and supplementation

• Chelsea shares her personal journey of balancing motherhood, family life, and her business

• The emotional and mental aspects of being "forever postpartum”

• Overcoming fears and challenges in launching Core Care Cultivate

• The importance of finding your purpose and monetizing your passion in the digital space

• How Chelsea helps moms prepare for and thrive during the fourth trimester and beyond, while maintaining their self-identity

• The ongoing journey of self-exploration and support as a mother

• The importance of redefining postpartum as a lifelong journey, not a period to "get through”

• How her coaching program goes beyond traditional postpartum support, focusing on core care habits that support holistic well-being

• Practical tips for moms transitioning into life after birth and building a business

• Chelsea’s reflections on the importance of constant iteration and growth in both motherhood and entrepreneurship

• To learn more or connect with Chelsea visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Chelsea Barbine’s Website

Chelsea Barbine’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 

In this episode, Kelsey sits down with Ashley Buffa, a powerhouse mother of 11 children, business owner, and home systems expert. Ashley shares her transformative approach to household management, coaching overwhelmed moms on how to shift from the "minion martyr" mindset to becoming confident, capable, and respected CEOs of their homes. With her proven systems, she teaches how to get children involved in chores, maintain structure, and create a home that is a place of peace, not stress.. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Importance of creating systems for household chores to maintain peace and order.

• How Ashley shifted from a chaotic home life to a well-structured one by systematizing chores and responsibilities

• Tips on how to apply business management skills to home management

• The importance of introducing chores early to foster responsibility and life skills

• How Ashley incorporates her kids into daily and weekly chores, making them part of the team

• Fun and simple chore routines to engage even toddlers in the household tasks

• Moving from a "minion martyr" mindset to a CEO mindset—leading with authority and empathy

• Why it’s crucial to let go of the need for perfection in maintaining a household

• The importance of self-care and delegating to family members for a well-balanced home life

• How to set specific times during the day for cleaning to avoid overwhelm

• Examples of how Ashley organizes her day with “anchor times” for chores, making them habitual

• Tips for busy families with kids in school and extracurricular activities to fit in chore time

• Step-by-step guidance on introducing chores to children and phasing in new responsibilities

• How to keep everyone accountable, even the stubborn family members

• Insights into creating systems that ensure nothing falls through the cracks, from daily chores to quarterly deep cleans

• How to combat the chaos of busy family life and reduce the stress of cleaning and organization

• The importance of rewarding progress and creating a positive environment for children to contribute

• To learn more or connect with Ashley visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Ashley Buffa’s Website

Ashley Buffa’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 

In this episode of Whiskey and Work, Kelsey Murphy sits down with Anna Axster and Wendelin von Schroder, co-founders of Lodestar Whiskey, a women-owned whiskey brand that’s quickly gaining attention in the spirits industry. Anna and Wendelin share their fascinating journey from working in the music industry to founding a whiskey brand during the pandemic. They talk about the challenges and rewards of building a product-based business, creating a unique whiskey flavor profile, and building an authentic community around their brand. Whether you're a seasoned whiskey lover or new to the scene, you'll find inspiration in their story of taking bold leaps and crafting a business that truly aligns with their passions. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Anna & Wendelin explain their journey from the entertainment and music industry to whiskey, motivated by their passion and love for whiskey during their years of travel

• Seizing the moment during the pandemic to build something authentic to their interests and experience

• Anna and Wendelin talk about leveraging their skills in community-building from their music careers into growing their whiskey brand

• The importance of creating a product that reflects their personal values and connects with a community that shares them

• Focus on listening to their audience and adapting based on feedback

• How they created a unique blend by combining a high rye bourbon and American single malt

• How the product appeals to both experienced whiskey drinkers and beginners

• How their success is built on authentic community-building rather than competing financially with large established brands

• To learn more or connect with Anna & Wendelin visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Lodestar Whiskey’s Website

Lodestar Whiskey’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 

In this episode of Whiskey and Work, Kelsey Murphy sits down with Ann Cardona, founder of Little Fishies Swim School. Ann shares her journey from military life to becoming a swim instructor, then transitioning into entrepreneurship. Discover how she built her swim school from the ground up, the challenges of turning her in-person lessons into a digital course, and her candid insights on navigating the world of online business. This episode is packed with honest conversations about entrepreneurship, online course creation, and balancing business growth with family life. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Ann's journey into the swim school business, including her initial reluctance to leave her corporate job

• Ann shares how she transitioned from teaching in-person swim lessons in North Carolina to taking her expertise online

• Real-time challenges and successes Ann is experiencing as she builds her online swim school program

• She explains her background as a Division 1 runner and swimmer at the United States Military Academy

• Ann discusses how she started teaching swim lessons locally due to a high demand in her area

• Her hesitance to work six days a week and the internal dialogue that helped her shape her business to suit her lifestyle goals

• Why she decided to build a digital course and join Amy Porterfield's Digital Course Academy

• She highlights the difficulties of transitioning from an in-person business to the online world

• Ann emphasizes the importance of staying connected to her mission of making swim lessons accessible, especially when the digital course journey becomes overwhelming

• Ann gives an honest recount of the roadblocks she faced when building her course, such as setting up social media, email lists, and marketing

• She reflects on her perfectionist mindset and how she had to embrace the messy process of launching her course to learn and grow

• The ups and downs of digital course creation, touching on the importance of resilience, adapting strategies, and staying in the game for the long haul

• Ann talks about her experience with social media and the realization that building a course business requires more than just a sales page

• To learn more or connect with Ann visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Ann Cardona’s Website

Ann Cardona’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram

In this episode of the Whiskey and Work Podcast, Kelsey Murphy dives into an enlightening conversation with Alene Brennan, a nutrition coach specializing in autoimmune diseases and chronic illness management. Alene shares her journey of managing her health through nutrition, mindset, and lifestyle changes. They discuss the challenges and changes that come with chronic illness, and Alene provides practical insights on how we can start making small yet impactful shifts in our daily lives. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Alene’s journey as a functional nutrition counselor, her personal battle with multiple sclerosis (MS), and her work with individuals living with autoimmune diseases

• Alene shares her story of growing up with chronic migraines and her journey into nutrition and wellness. 

• She discusses her frustrations with the traditional medical approach and how she found empowerment through food and lifestyle changes

• Alene talks about her MS diagnosis in 2016 and the emotional impact of receiving such news

• She emphasizes the importance of diet and lifestyle changes in managing chronic illness and maintaining overall health.

• She challenges the notion that diet doesn't impact autoimmune diseases and shares her approach to living with MS.

• Alene explains the mindset shift that helped her manage burnout and prioritize her health.

• The importance of tuning into your body's needs and the practice of prioritizing daily tasks to create balance

• Alene shares her top strategies for managing stress, including prioritizing tasks, listening to the body's needs, and embracing the importance of rest

• To learn more or connect with Alene visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Alene Brennan’s Website

Alene Brennan’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram

In this episode of the Whiskey and Work Podcast, Kelsey sits down with transformational coach, best-selling author, and podcast host, Cathy Heller. They discuss Cathy’s journey from a soul-searching trip to Jerusalem to becoming a successful podcaster and businesswoman, the importance of finding purpose, creating a fulfilling life, and balancing motherhood and career, as well as importance of authenticity and being present in one's journey Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Cathy's background and journey from a soul-searching trip to Jerusalem to becoming a successful podcaster and businesswoman

• Insights on finding purpose, creating a fulfilling life, and balancing motherhood and career

• Discussion on the importance of authenticity, authenticity, and being present in one's journey

• Exploration of the common challenges individuals face in pursuing their goals, such as fear of failure and self-doubt

• Insights from Cathy on the power of mindfulness, meditation, and mastering the mind to overcome obstacles

• Reframing thoughts and beliefs to cultivate courage and alignment in business and life

• Cathy's perspective on the importance of authenticity and empathy in building meaningful connections and relationships

• Discussion on letting go of the need for external validation and embracing one's unique voice and purpose

• Insights on the power of love and acceptance in navigating challenges and serving others authentically

• To learn more or connect with Cathy visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Cathy Heller’s Website

Cathy Heller’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 

In this episode of the Whiskey and Work Podcast, Kelsey sits down with parenting and host of The Parenting Reframe podcast, Albiona Rakipi. They discuss the challenges and triggers parents face in today's world, the importance of self-reflection and understanding one's own parenting style, and the uniqueness of each child-parent relationship and the significance of parental intuition. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

• Kelsey’s personal journey with Albiona and highlights Albiona’s expertise in parenting and building a successful business

• The challenges and triggers parents face in today's world

• Emphasizes the importance of self-reflection and understanding one's own parenting style

• The concept of "mastering the pause" to respond thoughtfully instead of reacting impulsively

• The uniqueness of each child-parent relationship and the significance of parental intuition

• Albiona’s  journey from being a teacher to a successful parenting coach

• Her initial reluctance towards social media and how she eventually embraced platforms like TikTok

• The unexpected viral success of her TikTok video on parenting, leading to significant growth in her audience and business

• The importance of consistency and authenticity in content creation

• The value of setting personal goals and staying true to one's values while building a business

• The need to pause and check in with oneself amidst the chaos of daily life

• Insights on maintaining balance and identifying what truly matters in both parenting and business endeavors

• To learn more or connect with Albiona visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

• How To Plan Your Business

• The Coaches Pricing Calculator 

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Albiona Rakipi’s’ Website

Albiona Rakipi’s Instagram

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram