Ashlyn Carter, founder and CEO of Ashlyn Writes, joins Whiskey & Work to discuss strategic copywriting for entrepreneurs. Kelsey and Ashlyn cover motherhood stories, the difficulties of starting to write, tips and tricks during the writing process, and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes!

What we're talking about…

• Ashlyn Carter is a copywriting expert who offers copywriting and marketing courses for entrepreneurs and creatives

• Kelsey and Ashlyn discuss motherhood

• The special moments and reminder to stay in the present with a third child

• Ashlyn lays out three tips (or ingredients if you will) for starting the writing process:

• 1: What do you actually want to say?

• 2: What do people need to hear? Use research from your customer data and recycle what you already know here

• 3: Use frameworks that already work

• The best writers are really just the best editors

• The first draft is usually the hardest

• Ashlyn explains the framework she uses and how this helps her

• Kelsey explains how she applies her "better than nothing" technique to writing

• The two discuss the difficulties of writing when it feels like you have so much to say — good thing Ashlyn gave some tips here too!

• Figuring out your "tough love toast"

• Ashlyn lays out an exercise: draw out a quadrant and label each box think, said, feel, doing, then write out client examples, feedback, needs, etc. under each category. This is also a helpful tool to do while interviewing that will help you see what your clients need you to say.

• How to cut down extra text and fluff

• Ashlyn lays out her chicken nugget rule

• The two discuss AI and how to leverage it for your business

• To learn more or connect with Ashlyn, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Ashlyn Carter's Website

Ashlyn Carter's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Destinee Berman joins Whiskey & Work to discuss her journey and business as a launch strategist. Coming from a marketer in Silicon Valley, Destinee explains how she found and continues to follow her niche, while guiding others towards monetizing their dreams.

What we're talking about…

• Kelsey debriefs on this season of life with a seven year old, a toddler, and baby

• Preparing for the fall season ahead and the hope Kelsey is feeling for the next steps

• Destinee is a seven-figure launch strategist who has years of marketing experience in Silicon Valley

• Destinee talks about her corporate career and how launching products helped prepare and guide her towards her own business

• Destinee shared her principles surround the idea of monetizing your dreams

• The two discuss the challenges and fears that come up as an entrepreneur and how to push through self doubt

• The power you have as an entrepreneur in determining your success and growth

• Kelsey shares how she knew she wanted to make the leap out of corporate into her own business

• The two discuss pivoting to a changing marketplace and adjusting your own strategies

• Destinee talks about how organic and paid advertising can feed into each other and the role social media can play here

• Destinee shares her strategies with helping people find their own niches via legacy and impact

• How you can combine the legacy idea with the skills you already have to create a meaningful product for people

• Destinee explains how you can feel confident in large/small/complex/etc. marketplaces

• To connect or learn more about Destinee's work, visit her website or Instagram linked below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Destinee Berman's Website

Destinee Berman's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Dena Tibsherany, a mental health clinical director turned entrepreneur, sits down with Kelsey to share about her podcasting journey that began with Kelsey's Podcast with Soul course, how Dena created a meaningful product for mothers, and how she has grown her business to what it is today. Whether you are expecting a baby, already have kids, know and love someone in this transitional time of life, or just looking to hear how Dena created such a successful and impactful business, this episode is for you!

What we're talking about…

• Dena was working as a director of a mental health clinic when she had her son

• Despite her extensive education around mental health and years of experience in the field, Dena found herself filled with anxiety postpartum.

• She found Kelsey's podcasting course and told her husband that's what she wanted for Christmas and she was going to quit her job

• Dena explains the pivot she found in her niche after taking the course and releasing her first episode

• After three months of podcasting, Dena took a leap of faith and left her full time job to pursue her podcast and growing business

• Dena has since created a product for her business: a one year plan postpartum

• This plan pulls from her years of experience and education in the mental health realm

• It ranges from what is biologically happening to your body postpartum to fostering your relationships during this transitional time

• Kelsey shares about a similar course she took when having her first born, but had spent an entire weekend trip and lots of money on it

• Dena's course is 4 hours, can be broken up into whatever way works best for you and is recommended to be completed alongside your partner and/or supporters

• Dena also runs a club called "Empowered Mamas Club" where she coaches, educations and creates a safe space for mother's to share about their experiences in this season of life

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Dena Tibsherany's Website

Empower to Heal Podcast

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Shira Gill joins Whiskey and Work to talk about organizing and decluttering both physically and mentally. She is a minimalist organizer, author, and former life coach who is recognized for her work globally. Kelsey and Shira discuss organization while in the thickets of having young kids, why Shira opts for minimalism, what this really means and using this all as an approach to get you to the life you want to be living. Sit back, relax and enjoy the latest and greatest from Whiskey and Work!

What we're talking about…

• Kelsey introduces Shira and shares how this conversation has been helping her in this season of life

• The two talk about the chaos that can unfold during the summer season with kids at home while maintaining your workload

• How to combat this chaos with intentionality and, of course, mental and physical organization

• Kelsey shares her approach of minimalism in her business, but how she struggles for physical minimalism

• Shira explains her approach and emphasis in decluttering: the more we own, the more we manage

• She explains the process of taking a step back to reflect on how you want your life to look, feel, function versus what is adding noise and distraction in your life

• Shira shares a tool of how to declutter when it comes to kids toys through a library approach

• She details the 5 key steps to organization in her book Minimalista

• Step 1: clarify your bigger life and home goals

• Step 2: edit and declutter

• Step 3: Organizing in a simplistic manner - group like with like and give everything a home

• Step 4: Evelvate and add a little something pretty to the project your taking on

• Step 5: Maintain this by creating little habits that take less than 5 minutes a day

• Shira talks about her new book Organized Living in which she and a photographer interviewed and photographed 25 professional organizers from around the world

• See the links below to connect with Shira, check out her books, or stay involved with Kelsey!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Shira Gill's Website

Shira's Books

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Gina Gomez joins Whiskey and Work to talk about building a business in an evolving market. Kelsey and Gina discuss creating a product that sells itself, savvy consumers, business core values and how to lean into the challenges of your business. Sit back, relax and get ready to take some notes on this episode!

What we're talking about…

• Gina Gomez is a business strategist and advisor for her business development company that specializes in diversity, equity and inclusion

• Kelsey talks about meeting Gina first through business and how their friendship has grown since then

• Gina explains how her clients range across industries and how that enables her to pick business she believes she can make a real impact with

• How business interactions are changing with the savvy consumer

• Gina explains why she hated sales

• The two talk discuss the art of selling without ever letting it feel like sales

• How to and why you should work to craft a product that sells itself (aka creating a more valuable product for the consumer/client)

• How to separate yourself from the rest of the market

• The value of face-time in creating and running a business

• How to offer more for less

• Creating core values in business and how you hold those values personally

• Kelsey shares about her value of transparency and how she uses this virtue as a sounding board (both in business and her marriage)

• The two discuss the inspection of business

• How to let these challenges shape you and prepare you for the next thing

• The skill sets that comes from overcoming these challenges

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Gina Gomez's Website

Gina's Free Resources

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Tessa White, also known as The Job Doctor, joins Whiskey and Work to talk about navigating careers and the workplace. Tessa has 20 years of experience as a human resources professional, is a viral sensation and has just released her new book The Unspoken Truths for Career Success. She shares how she got to this point, creating balance in life and provides scripts to engage in difficult conversations at work. Whether you're in the corporate industry or an entrepreneur, the skills Tessa teaches has something in it for everyone!

What we're talking about…

• Tessa White, The Job Doctor, joins this week's episode to talk about navigating the workplace

• Kelsey shares why she was so drawn to Tessa's work and why she loves putting career coaches in the hot seat

• The Unspoken Truths for Career Success is now available on Tessa's website and where books are sold. This episode dives into the book as well as topics discussed within the book.

• Tessa shares her story from transitioning from a human resources professional to pivoting to helping people directly with their careers — including the viral TikTok that provided the foundation for her social media following

• Since then, Tessa has specialized in helping people navigate a difficult workplace and career movement.

• Tessa and Kelsey focus on the importance of career balance and how to ultimately avoid burnout in this conversation.

• Tessa explains that people must be willing to create balance for themselves through communication.

• She shares a strategy of creating 3 buckets for your priority — ranging from the most to least important.

• Work environments have a range of over-workers to under-workers. Tessa shares a tip she learned first-hand in how to optimize your work, while being a valuable asset to your company.

• Tessa shares script examples on how to have meaningful conversation with your boss when you are feeling frustrated.

• How to create conversations that allow you to hit a middle ground in which your company and boss can understand and meet your needs

• How to navigate these conversation when your boss gives pushback

• Kelsey shares her experience from clients that come to her in search of control over their careers, when it often comes from not having the skills Tessa teaches

• Tessa shares the importance of understanding your values in a company and in your career

• The two talk about Tessa's new book, which is meant to be read in bites that provide you with an overview or can relate specifically to a problem you are facing in the workplace or in your career.

• Tessa talks about the book club she'll be hosting for "The Unspoken Truth for Career Success" where she'll advise on how people can actually apply the advice into their careers. More information on this can be found on her website.

• Use the links below to learn more about Tessa's work and how to connect

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

https://thejobdoctor.com/

The Unspoken Truths for Career Success

The Job Doctor Podcast

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Adrianna Keefe joins Whiskey and Work to talk about her success following a specific niche. Kelsey and Adrianna talk about the power of settling into this and gaining confidence to market yourself as an expert. Sit back and grab a notebook, the two lay out how to do just this through their own stories.

What we're talking about…

• Adrianna Keefe describes herself as a mother of three, a wife, a human design coach and speaker.

• Due to some three-year-old mischievousness, this episode lays the foundation for how Adrianna grew her business and a future episode will dive into human design. Please also note this episode does entail some mildly explicit language.

• Adrianna shares about her quarter life crisis and how she became very attracted to the idea of spirituality.

• While diving into this learning she was introduced to human design, but continued to add other skills to her tool box of knowledge.

• Adrianna explains how her main objective was to help mothers that felt as she had during her own quarter life crisis.

• However, her exact focus wasn't clear as she was hesitant to declare a niche for herself.

• During this time, she practiced reading human design charts for friends, family members, and various clients for free or for a low charge.

• On a call one day she opted to introduce herself as a "human design expert"

• This proclamation immediately brought more business her way because it clarified her business purpose as a coach.

• These clients were often one-and-done chart readers — raising a new dilemma in her practice.

• She then created a mid level online course based on client feedback to create a space that allowed clients to keep working on these skills without the financial restraints of one-on-one coaching.

• This middle ground approach is ultimately what grew her and allows it to grow today.

• The two talk about the importance and freedom of having a minimalist business as a mom.

• Want more of Adrianna or want to learn more about human design? Check out the links below to follow her on Instagram, get connected, and listen to her podcast!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Adrianna Keefe's Website

Adrianna Keefe's Instagram

The No BS Human Design podcast

Kelsey Murphy's Website

Kelsey Murphy's Instagram