Adrianna Keefe joins Whiskey and Work to talk about her success following a specific niche. Kelsey and Adrianna talk about the power of settling into this and gaining confidence to market yourself as an expert. Sit back and grab a notebook, the two lay out how to do just this through their own stories.

What we're talking about…

• Adrianna Keefe describes herself as a mother of three, a wife, a human design coach and speaker.

• Due to some three-year-old mischievousness, this episode lays the foundation for how Adrianna grew her business and a future episode will dive into human design. Please also note this episode does entail some mildly explicit language.

• Adrianna shares about her quarter life crisis and how she became very attracted to the idea of spirituality.

• While diving into this learning she was introduced to human design, but continued to add other skills to her tool box of knowledge.

• Adrianna explains how her main objective was to help mothers that felt as she had during her own quarter life crisis.

• However, her exact focus wasn't clear as she was hesitant to declare a niche for herself.

• During this time, she practiced reading human design charts for friends, family members, and various clients for free or for a low charge.

• On a call one day she opted to introduce herself as a "human design expert"

• This proclamation immediately brought more business her way because it clarified her business purpose as a coach.

• These clients were often one-and-done chart readers — raising a new dilemma in her practice.

• She then created a mid level online course based on client feedback to create a space that allowed clients to keep working on these skills without the financial restraints of one-on-one coaching.

• This middle ground approach is ultimately what grew her and allows it to grow today.

• The two talk about the importance and freedom of having a minimalist business as a mom.

• Want more of Adrianna or want to learn more about human design? Check out the links below to follow her on Instagram, get connected, and listen to her podcast!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Adrianna Keefe's Website

Adrianna Keefe's Instagram

The No BS Human Design podcast

Kelsey Murphy's Website

Kelsey Murphy's Instagram