Rich Cardona — founder of Rich Cardona Media and former U.S. Marine and host of The Leadership Locker podcast — joins Kelsey this week to talk about securing vital connections with "big name" people, the importance of the company you keep, and juggling it all while prioritizing a family. These long time friends dive deep into some of these strategies, so grab a pen and paper for this one!

What we're talking about…

• Kelsey introduces Rich and shares about the origin of their friendship
• Rich shares the story of how Kelsey was the first person to navigate him towards teaching in his business
• How to assess someone based off the company they keep and how they can then add lasting value into your life
• Regardless if it is personal or professional, Rich shares examples of using this strategy when assessing Kelsey as a friend or from a business point of view — spoiler, she passes the test
• The two talk about the growth and changes of their businesses
• They dive into their own perspectives on conventions — the good and the bad — and how the most important catalyst in these events is yourself
• Rich lays out his step by step plan of how to gain a connection from someone you believe will add meaningful value into your life:
• • 1) invest in something of theirs
  • 2) get to know the company they keep and understand how you can add value into their lives (and act on it!)
  • 3) Finding the true value of this person and how that can help you better yourself and business
  • 4) Stay in touch with them to create a lasting relationship
• The two talk about the importance of paying this forward once you start to find success in your business
• How Rich can help you in your business and podcasting journey (see links below!)

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Rich Cardona's Instagram

Rich Cardona's LinkedIn

Podcastlaunch.io

The Leadership Locker Podcast

Stacy Tuschl — entrepreneur, podcast host and author — joins Kelsey on the latest and greatest of Whiskey and Work. The two met years ago at a conference when they were just starting their businesses and now they take some time to reflect on how they grew them. They also talk about the importance of rewarding yourself and how to become an implementation machine.

What we're talking about…

• Kelsey shares about the conference where she first met Stacy and how she tried to pick her brain the entire time
• Stacy explains how she grew her business from her parents backyard to what is now a seven-figure machine
• Stacy explains that a lot of sacrifice was put into building her business to get it to a place it is today
• The two talk productivity and ambition
• Kelsey opens up about insecurities she feels when she doesn't met her own assigned goals or to-dos
• Stacy talks about the power of rewarding yourself when you hit tangible goals — whether that's allowing yourself to be paid more, indulging in a bag you've had your eye on, or whatever it may be!
• The power of mindset in implementation and how to set goals you will actually follow through on
• The two talk about their beliefs on "having it all"
• Interested in more implementation strategy and advice? Check out Stacy's book The Implementation Code: Unlock the Secret to Getting It All Done (see links mentioned below!)

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

The Implementation Code: Unlock the Secret to Getting It All Done

Foot Traffic Podcast

Stacy's Instagram

It's the 200th episode of Whiskey and Work! Kelsey reflects on what/who sourced her inspiration for starting the podcast, securing her first guest on the show, to all the people that have supported it from day one. Cheers to 200!

What we're talking about…

• Kelsey shares that starting a podcast had been this idea in her head for while, but she didn't have a plan
• How her work with Live You Legend, in honor of Scott Dinsmore, connected her to so many amazing people
• One of these people was Leo Babauta, who leads practices in mindfulness, who was the first guest on Whiskey and Work
• Kelsey shares about the first time she met Leo after seeing him speak
• She then invited him onto the show — before there was even a show
• Kelsey reflects on this leap of faith moment and how the best things in business and life can come out of these leaps

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Marc Champagne, mental fitness strategist and author of Personal Socrates: Questions That Will Upgrade Your Life from Legends & World-Class Performers, joins Kelsey on the latest and greatest from Whiskey and Work. The two talk about mental fitness and how to create success from it — both personally and professionally. Marc explains his philosophy that you are one question away from a better life. Now, let's learn how to work for this better life.

What we're talking about…

• Kelsey debriefs on Marc's work as a mental fitness strategists and gives insights into how his questions have helped her in her own life
• Kelsey explains how Marc's questions work to dig deeper and deeper (hence the Socratic method)
• Marc explains how we are all just one question away from a new life
• He shares his own question: 'What do I want my life to be?'
• Tips for prioritizing your mental fitness, such as listing 3-5 things that make you feel good right now
• The importance of checking in with how you feel in the morning and how asking yourself those tough questions
• Using experience stacking to take away negative blocks from a moment to instead focus on the positives that came with an experience
• The dangers and toll it can take on you when always planning for the worst
• Marc's new book is all about this! It focuses on legends from several industries to pull inspiration from

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Marc Champagne's Website

Personal Socrates: Questions That Will Upgrade Your Life from Legends & World-Class Performers

Kelsey just had her third baby! She opens up about her difficult pregnancies and the chaos that can ensue while running a business. But as always, she's here to remind you that you are doing an amazing job. She lays out three case studies of some dear friends that prove you can create a business tailored to your wants, needs and dream lifestyle.

What we're talking about…

• Baby number three is here!
• Kelsey gets very honest about the difficulties of her pregnancies, from mental health to nausea
• Being a parent is hard, there are so many moving variables
• Kelsey wants to remind us of two things 1) you're doing amazing job in a time that is so incredibly hard 2) you can find a job that works for you in this season
• For Kelsey, this season has been met with creating digital courses that course that add flexibility to her days
• Kelsey shares three case studies from some friends that are insanely inspiring
• 1) Alison Prince. Alison created what is now a seven figure company while having four kids and only working 2 days a week
• Does that name ring a bell or want to know how she did it? Check out Alison's episode on Whisky and Work from a few weeks ago! (episode here)
• 2) Wendy. Wendy went from being a teacher to creating courses in upholstering chairs. So incredibly niche, so much passion, and so successful!
• 3) Kristen. Kristen wanted more time to be at home with her son and husband, so she pulled her experience in bookkeeping and created courses that teach others how to do this. She has worked to create a simple business model that accommodates her traveling lifestyle.

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Alison Prince's Episode

Kelsey keeps it short and simple this week to talk about taking and building online courses. She shares from her own experience that the most impactful courses are the ones that serve as a catalyst for learning. If you've been thinking about creating an online course Kelsey imparts some words of wisdom on that first step (spoiler: just start it! You can always update it later).

What we're talking about…

• Kelsey talks about her own experience in signing up for what seems like too many courses
• How to outline what you really want from a course: 1) is it to check off a box or 2) getting what you need quickly to create what you want in your business and life
• If your answer is option 2 (hopefully it is) then remember to approach online classes as a catalyst for your next step
• Kelsey dives into her experience in creating courses
• How she created several courses covering an array of topics that are still far from perfect, but to this day she still gets positive feedback on them
• Moral of the story: just start building the class, you can always update it as needed

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Kelsey shares insights from her own business when deciding to focus on 1:1 coaching versus digital courses. Her simple answer, both can be so important! She explains how she leveraged her 1:1 coaching services to create a platform for her digital courses, as well as shares her future plans in launching courses (spoiler: Amy Porterfield is involved)!

What we're talking about…

• Kelsey talks about the dilemma of picking between the two
• How to use 1:1 coaching to build a base network
• Finding out what's important to this base networking
• Creating a program that helps the people you want to help
• Using an email list (no matter how small) to launch a digital course
• How Kelsey has done this with her business
• How her business has grown with digital courses
• Kelsey is partnering with Amy Porterfield in the next wave of digital courses

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Kelsey starts from square one this episode: how to build a business from scratch. She tells her story of transitioning from the advertising world to the coaching arena and key lessons she learned along the way. Kelsey also shares the successes of her client Julie Artis and how she has navigated the coaching world.

What we're talking about…

• Kelsey goes solo this episode to talk building a business from scratch
• She shares how she first got into advertising and all the incredible opportunities that came with this field
• However, Kelsey didn't see this as the industry that checked all the boxes for the life she envisioned for herself
• She shares about her jump to the coaching world
• Kelsey outlines actionable steps to building a business: targeted outreach, focusing on how she could make other people's lives easier, offering a free month of coaching in exchange for feedback and testimonial, and using this last coaching session to review with clients that changes they saw
• In case you missed Julie Artis's episode, Kelsey gives a brief overview of the successful strategies Julie engaged in
• Julie's tactics included testing a specific audience and mission immediately and wasn't afraid to switch lanes when that didn't work out, used Facebook groups to find related networks, and asked questions from the people she was looking to help

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy Website

Kelsey Murphy Instagram

Julie Artis Episode

Amy Porterfield Episode

This week Kelsey is joined by the infamous Amy Porterfield to talk all things digital courses. The two also dive into Amy's recent move from San Diego to Nashville, building a team and creating a business that fits around your priorities. Sit back, relax and grab the notepad for this week's latest and greatest from Whiskey and Work.

What we're talking about…

• Kelsey shares some of Amy's incredible successes and shares her own experience looking up to her as a female entrepreneur
• The two chat about sunny San Diego, what Amy misses about it and how she's loving her new town
• Amy shares about her digital academy
• How and why Amy focuses her programs on the marketing aspect of a course
• The importance of a strong email list and how to build one'
• Creating starter courses, spotlight courses and signature courses, plus when to build these based on your businesses timeline
• How payment plans can open the door for new clients, while creating lasting clients
• Amy shares success stories from clients and what advice they took to heart
• The value of doing pre-recorded versus live courses (pros and cons for each!)
• How Kelsey uses these skills to create a business around her priority of being a mom
• Amy shares about her course confident boot camp

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Amy Porterfield's Website

Amy Porterfield's Instagram

Amy Porterfield's Facebook

Alexandra Franzen joins Kelsey on this week's latest and greatest episode of Whiskey and Work to talk about a life and business without social media. Alex shares her personal journey in choosing to leave social media and how she adjusted her business accordingly. The two discuss alternative ways to promote a business and connect with others.

What we're talking about…

• Kelsey shares all about Alex, her background and their first meeting
• Alex discusses how her diagnosis with obsessive compulsive disorder made for an unhealthy relationship with social media
• The incident that made Alex steer away from social media
• How to make informed decisions when it comes to social media
• Kelsey shares about her experiences doing social media cleanses
• Alex offers advice for social media "withdrawals"
• How to find other outlets to fill the hunger you seek from social media
• How Alex has built her business without social media
• Alternative marketing options that don't involve social media (she goes on to list 100 alternatives in her book, "Marketing Without Social Media")
• Creating meaningful and personal messaging

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Alexandra Franzen's Website

You can get it done publishing