Rich Cardona — founder of Rich Cardona Media and former U.S. Marine and host of The Leadership Locker podcast — joins Kelsey this week to talk about securing vital connections with "big name" people, the importance of the company you keep, and juggling it all while prioritizing a family. These long time friends dive deep into some of these strategies, so grab a pen and paper for this one!

What we're talking about…

• Kelsey introduces Rich and shares about the origin of their friendship
• Rich shares the story of how Kelsey was the first person to navigate him towards teaching in his business
• How to assess someone based off the company they keep and how they can then add lasting value into your life
• Regardless if it is personal or professional, Rich shares examples of using this strategy when assessing Kelsey as a friend or from a business point of view — spoiler, she passes the test
• The two talk about the growth and changes of their businesses
• They dive into their own perspectives on conventions — the good and the bad — and how the most important catalyst in these events is yourself
• Rich lays out his step by step plan of how to gain a connection from someone you believe will add meaningful value into your life:
• • 1) invest in something of theirs
  • 2) get to know the company they keep and understand how you can add value into their lives (and act on it!)
  • 3) Finding the true value of this person and how that can help you better yourself and business
  • 4) Stay in touch with them to create a lasting relationship
• The two talk about the importance of paying this forward once you start to find success in your business
• How Rich can help you in your business and podcasting journey (see links below!)

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business
• The Coaches Pricing Calculator
• The Coaches Workshop: A "Framework" For How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Rich Cardona's Instagram

Rich Cardona's LinkedIn

Podcastlaunch.io

The Leadership Locker Podcast