Whiskey & Work Podcast

Author, copywriter, writing coach, and CEO of The Intuitive Writing School, Jacqueline Fisch, joins Kelsey on Whiskey & Work to discuss how to write and find flow. Kelsey and Jacqueline discuss tips for achieving intuitive writing, the concept of the "surrendered' first draft, and so much more. Sit back, relax, and grab a pen and paper for this one — you're going to want to take some notes!

What we're talking about…

• Jacqueline Fisch is an author, copywriter, writing coach, and CEO of The Intuitive Writing School

• Jacqueline works with creative business owners to help them find their way to share their voice online intuitively instead of trying to brain and muscle their way there

• Tips for achieving intuitive writing and avoiding overthinking

• The concept of the "surrendered first draft"

• Introduction to working with the lunar cycle for writing

• Exploring the connection between the moon's phases and creative energy

• The importance of timing in writing and editing

• The shift from joyful, story-based writing to conversion-focused content

• The need to find a balance between creativity and strategy

• Overview of the Intuitive Writing School

• The concept of creative flow in writing

• How to tap into the flow state during writing

• Practical tips for separating drafting and editing

• The importance of consistency and training the brain

• Emphasizing the inevitability of change and evolution in writing

• The role of accountability and setting aside time for personal writing projects

• The impact of aligning personal values with creative work

• Encouragement for listeners to embrace intuitive writing and find their creative flow

• To learn more or connect with Jacquelinei, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Jacqueline Fisch's Website

Jacqueline Fisch's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Serial entrepreneur, top podcast host, and best-selling author of A Tribe Called Bliss, Lori Harder, joins Kelsey on Whiskey & Work to discuss her journey from fitness world champion to successful entrepreneur. Kelsey and Lori discuss her "Go For It Formula", her decision to make a physical product with "Gloci" and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes!

What we're talking about…

• Lori Harder is a serial entrepreneur, top podcast host of Earn Your Happy, and best-selling author of A Tribe Called Bliss

• Lori's expertise in supporting ambitious female entrepreneurs

• Her journey from a fitness world champion to a successful entrepreneur

• Her transition into the beauty and hydration industry with "Gloci"

• Lori's accomplishments as a bestselling author, motivational speaker, and podcast host

• Lori's "Go for It Formula" for overcoming fear and taking action

• Experiences as a mom and entrepreneur

• The importance of pursuing personal passions alongside motherhood

• How Lori handled the fear and challenges of raising capital

• The value of networking and seeking guidance from experienced individuals

• Embracing transparency and admitting when you don't have all the answers

• Lori's belief that dreams are a calling and the importance of pursuing them

• To learn more or connect with Lori, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Lori Harder's Website

Lori Harder's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Aimee Schuster, CEO and founder of Bandwidth Strategy, an expert in C-suite services, joins Kelsey on Whiskey & Work to discuss how fractional CMO's can help your business. Kelsey and Aimee discuss the definition of a fractional CMO, the difference between a fractional CMO and a regular CMO, and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes!

What we're talking about…

• Aimee Schuster is the CEO and founder of Bandwidth Strategy, an expert in C-suite services

• Definition and explanation of a Fractional CMO

• The difference between a regular CMO and a fractional CMO

• How fractional CMOs can benefit businesses

• Aimee's experience and expertise in the field

• Detailed insights into the role of a fractional CMO

• The importance of a strong network when transitioning to a fractional role

• Balancing work and personal life as a fractional CMO

• How to know if becoming a fractional CMO is the right choice for you

• Kelsey and Amy share their experiences of transitioning from corporate roles to entrepreneurship

• The challenges and rewards of starting a consulting or fractional C-suite practice

• The value of saying "yes" to opportunities and stepping outside your comfort zone

• The significance of timing and networking in building a successful business

• Discuss the benefits of podcasting and how it can help improve storytelling and communication skills

• How podcasting can enhance your personal brand and business

• The unexpected benefits of podcasting, including self-improvement

• To learn more or connect with Aimee, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Aime Schuster's Website

Kelsey Murphy's Website

Kelsey Murphy's Instagram

QUOTES:

1. "Fractional CMOs come with playbooks. They come with usually 20 plus years of experience. They're able to see your problem in all the other problems that they've encountered in the past, so they can come to solutions really quickly for you and in a really efficient manner." - A.S.

2. "I really love getting it started and then handing it off to others to make it their own. Understanding what I call that fractional hierarchy of need is important." - A.S.

3. "Deposit that will pay off dividends. When you open your eyes, you blink. It's five years later and you've been putting in those deposits. It's pretty significant." - A.S.

4. "Success comes from learning how to be a better manager of people, and understanding your team's strengths and weaknesses and what makes them tick." - A.S.

5. "You have to be able to tell the story, and you have to have the data to back it up." - A.S.

Laura Belgray, founder of Talking Shrimp® and co-creator of The Copy Cure, joins Kelsey on Whiskey & Work to discuss her best selling book Tough Titties: On Living Your Best Life When You're the F'ing Worst. Kelsey and Laura discuss not fitting in, late blooming, resisting societal expectations and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes!

What we're talking about…

• Laura Belgray is the founder of Talking Shrimp® and co-creator of The Copy Cure

• Best selling author of her book Tough Titties: On Living Your Best Life When You're the F'ing Worst

• Laura's background and her significance in the world of writing and copywriting

• Highlight Laura's collaboration with Marie Forleo on the Copy Cure

• Laura's approach to building her successful online business

• Discuss how she resists the pressure to follow conventional marketing strategies

• Laura shares her thoughts on webinars, social media, and other marketing tactics

• Laura's writing process and her passion for writing emails

• Her ability to craft engaging stories and how she incorporates them into her emails

• How she manages the repetitive aspects of writing emails

• The importance of staying true to one's passions in business

• Laura's ability to maintain her enthusiasm for email writing

• The impact of Laura's authentic and enjoyable emails on her audience

• Explore the challenges Laura faced while writing her book and how she overcame them

• To learn more or connect with Laura, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Laura Belgray's Website

Laura Belgray's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

Selena Soo, publicity and marketing strategist who helps experts, authors, and coaches go from "hidden gem" to admired industry leaders, joins Kelsey on Whiskey & Work to discuss why publicity is crucial for entrepreneurs and thought leaders. Kelsey and Selena discuss the role of publicity in spreading powerful ideas and stories, differentiating between the mission-driven intent of publicity and self-promotion, and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes on this one!

What we're talking about…

• Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from "hidden gem" to admired industry leaders

• Selena's mission to help entrepreneurs and thought leaders impact millions with their message

• Selena's career journey, including her quarter-life crisis and transformation

• why publicity is crucial for entrepreneurs and thought leaders

• discuss the role of publicity in spreading powerful ideas and stories

• differentiating between the mission-driven intent of publicity and self-promotion

• Falling in love with publicity as a means to help impactful individuals

• The role of role models and the responsibility to share one's gifts

• Overcoming challenges and finding empowerment through personal development

• Introducing the concept of the "Publicity Pyramid"

• The common mistake of not having a clear call to action in publicity.

• The value of offering a freebie to build your email list and nurture relationships

• The importance of staying on message when appearing on podcasts

• Recognizing the significance of nurturing your existing audience.

• Customizing your marketing strategy based on your strengths and objectives

• The value of developing a consistent social media presence

• Selena's transition to a more active social media presence

• To learn more or connect with Selena, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Selena Soo's Website

Selena Soo's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

QUOTES:

1. "A great story is not just about what you've accomplished, but the journey, the challenges, and the transformation you've experienced." - SS

2. "Building relationships with media outlets and journalists is an ongoing process that requires authenticity and value." - SS

3. "The power of storytelling lies in its ability to connect with people on an emotional level and inspire action." - SS

4. "Your audience is looking for solutions to their problems. Position yourself as the solution through your content and messaging." - SS

5. "When pitching to the media, make sure your story is newsworthy, timely, and relevant to their audience." - SS

Adriana Keefe, Human Design Coach and motivational speaker joins Kelsey on Whiskey & Work to discuss Human Design and her experience of niching down in her coaching journey. Kelsey and Adriana discuss her experience in Kelsey's signature program called The Coaches Mastermind, her initial exposure to Human Design, how she started incorporating Human Design into her coaching practice, and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes on this one!

What we're talking about…

• Adriana Keefe is a Human Design coach and motivational speaker who helps high achieving women heal their subconscious and become magnetic through Human Design

• Her initial exposure to Human Design

• Adriana's personal journey and spiritual awakening

• How she started incorporating human design into her coaching practice

• Discussing the fear of claiming expertise in a specific area

• Emphasizing the importance of recognizing one's knowledge and value

• How Adriana decided to focus on human design

• The gradual evolution of her business toward human design expertise.

• Balancing the desire to help people in various ways with the need to specialize

• The importance of analyzing the needs and preferences of clients.

• Creating a group coaching program to address the specific needs of her target audience

• Launching a membership community based on demand

• Adriana expresses gratitude for the lessons learned in the The Coaches Mastermind group

• To learn more or connect with Adriana, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Adriana Keefe's Website

Adriana Keefe's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

QUOTES:

1. "I noticed that 90% of those chart readings were people coming to me asking about how to understand their design to be able to excel in business." - AK

2. "I just kept following what the need was, and that's where I really found that caliber of clients who were serious about this work because literally their life was on the line, their livelihood was on the line." - AK

3. "Oh, yeah, man, that was probably the biggest thing for me is that feeling of how dare I come forward saying I'm an expert when I don't know nearly as much as whoever else I was following in the industry" - AK

4. "And it's the blessing and the curse of really loving a specific topic because we never feel like experts in it, right?" - KM

5. "Sometimes we don't recognize that we have this information in our brain that we just need to allow to open and flow." - AK

Anne Watson, a business strategy coach, who helps female coaches and communicators learn to think like a business so they can inspire like a boss and host of the Swayology podcast, joins Kelsey for a special and unique episode of Whiskey & Work. Kelsey and Anne have a personal conversation about how Kelsey got started in her business, what life was like before she started her business, and her signature program called The Coaches Mastermind, and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes on this one!

What we're talking about…

• Anne Watson is a business strategy coach, who helps female coaches and communicators learn to think like a business so they can inspire like a boss

• Kelsey's early days in agricultural business and her journey to becoming a coach.

• The influence of her family and her desire to balance motherhood with her career.

• Kelsey's decision to leave her corporate advertising job and travel around the world.

• How Kelsey started her coaching business upon returning home.

• The challenges she faced during the initial years of her coaching business.

• The birth of the "Coaches Mastermind" program and its rapid success.

• Kelsey's journey from various coaching programs to finding her niche.

• Kelsey's emphasis on testing ideas using Minimum Viable Products (MVPs).

• Her initial hesitation to focus exclusively on coaching.

• The importance of choosing a niche and planting one's flag in a specific area.

• To learn more or connect with Anne, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Anne Watson's Website

Anne Watson's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

QUOTES:

1. "The fact that I've been able to just be really present with the kids and still have chill mornings with Colin and have the programs in the business, that's where it came full circle of like, oh, this is it. This is what I wanted to build." - KM

2. "I ended up getting my foot in the door at Twitter and Facebook and speaking at these kinds of places. I ended up working with some really big names and then eventually the Marie Forleo's of the world, they came to me and asked me to start coaching their students in their program. And things really started to take off then." - KM

3. "I have to choose one thing, otherwise I'm going to be known for nothing." KM

4. "I was very hesitant to lean into coaches, even though all my best friends were coaches. I had little mini peer-led mastermind with coaches. They were my humans, but I was like, I'm not going to just niche down into this one coaching area." - KM

Sarah Walton, a keynote speaker, business coach, and sales expert helping women heal their relationship with money joins Whiskey & Work to discuss the significant transformation of Sarah's business with Kelsey as her mentor. Kelsey and Sarah delve into the details of this transformation, how she felt overwhelmed with opportunities before she joined The Coaches Mastermind, and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes on this one!

What we're talking about…

• Sarah Walton is a keynote speaker, business coach, sales expert and podcast host who has been featured on The Today Show

• Sarah's message to Kelsey that left her in awe. She had experienced a substantial positive change in her business, thanks to Kelsey's guidance.

• Kelsey emphasizes the importance of receiving feedback and success stories like Sarah's to motivate and inspire her

• The importance of investing in oneself and the role of coaching in personal and business growth.

• The importance of turning passion and mission into a clear and cohesive offer

• Sarah shares her experience of feeling overwhelmed with various opportunities and lacking direction before joining the Coach's Mastermind

• Sarah recalls two crucial conversations with Kelsey

• How Kelsey's guidance helped Sarah shift from overwhelm to a focused, energized state

• Sarah expresses her admiration for Kelsey's ability to recognize what would make her clients happy and encourages them to lean into their passions

• The challenges and advantages of being an entrepreneur with young children

• The significance of finding role models who share similar life experiences, such as having children

• Kelsey's ability to make decisions efficiently and the importance of recognizing when to say "yes" to opportunities.

• To learn more or connect with Sarah, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Sarah Walton's Website

Sarah Walton's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

QUOTES:

1. "Kelsey, I am literally staring at my bank account right now, and my jaw is dropping to the floor. I cannot believe how much you have changed my business." - SW

2. "You really role model that for people. And on those Wednesdays, you're using that zone of genius that you have, which is your ability to pull this stuff out of us. It's just amazing." - SW

3. "The second you have that, you're unstoppable because you know what you're here to do." - SW

4. "I get to sit with people and be like, 'Tell me more about you. Tell me more about what you love, what your background is.' It's like the highlight of my day." - KM

5. "The more money we make, the more opportunity there is to heal." - SW

6. "Every time I invest in myself, my business explodes every time without fail." - SW

Nicole Walters, entrepreneur, motivational speaker, TV personality, and the author of the brand-new memoir "Nothing Is Missing, A Memoir of Living Boldly", joins Whiskey & Work to discuss the importance of choosing joy in the face of adversity. Kelsey and Nicole cover how to choose joy in challenging moments and strategies to navigate this, how her daughter's cancer diagnosis changed her perspective and approach to life, challenges she faces as a mother and entrepreneur. and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes on this one!

What we're talking about…

• Nicole Walters is an entrepreneur, motivational speaker, TV personality, and the author of the brand-new memoir "Nothing Is Missing, A Memoir of Living Boldly"

• Kelsey and Nicole discuss viral videos, including quitting her job live on social media.

• Nicole's mission to help people realize they have everything they need to succeed

• Discuss the importance of not making significant decisions during these challenging times.

• Embracing the concept that if something can wait for a few days, it's not urgent

• Nicole's ability to find joy even in the face of adversity

• Encourage listeners to accept help from others and that it doesn't make you weak it makes you resourceful

• Kelsey and Nicole discuss the reality of life's ups and downs and the importance of being honest and vulnerable about the messy parts, whether it's in parenting, entrepreneurship, or personal growth

• Encourages listeners to make choices that lead to positivity and growth

• To learn more or connect with Nicole, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Nicole Walter's Website

Nicole Walter's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram

QUOTES:

1. "Choosing joy is something that allows me to meet each moment and recognize that there is positivity in it no matter how bad or difficult or wildly unexpected the moment is" - NW

2. "If help shows up, say yes, take the help. Take it. We deserve it. I can't emphasize enough. Take the help. Take the help" - NW

3. 'Grant yourself some grace. You're doing great. As long as you're trying and you are interested in your children, that is all that matters. It's a game changer" - NW

4. "So it's almost like in choosing joy in one of the hardest moments I've gotten this infinite skill and ability to choose joy in anything that is less hard than that in the rest of my life. So there's just so many gifts in surviving tough things" - NW

Natalie Gingrich, founder and CEO of The Ops Authority, joins Whiskey & Work to discuss her mission to mentor women with natural skill sets in organization and operations. Kelsey and Natalie cover their shared desire for freedom from corporate careers and a deep love for family, the importance of staying connected with people who share your values, the value of leaning on friends for advice and perspective, and so much more. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes on this one!

What we're talking about…

• Natalie Gingrich is an operations and organization expert who mentors female project managers that want to build a career that leverages their gifts.

• Kelsey and Natalie discuss the history of their friendship and business journey

• Explore their struggles and uncertainties as they started their businesses.

• How their friendship and connections have helped them overcome business challenges

• Discuss their broader circles of friends and the roles different people play

• Emphasis on the importance of staying connected with people who share your values.

• How community fosters belief in your plans and ideas, making them more powerful.

• Mention how being vulnerable and open helps in fostering genuine connections in business.

• Share insights on how to identify and nurture connections that have the potential to become deep and lasting.

• Natalie's method called "Strategic Mapping"

• To learn more or connect with Natalie, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A "Framework" fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Natalie Gingrich's Website

Natalie Gingrich's Instagram

Kelsey Murphy's Website

Kelsey Murphy's Instagram