Did you know there are three types of expertise that consultants and coaches can use as the foundation of their businesses?

I didn’t...until I tore apart my own process for the workbook I’m writing!

Even though I’m at the part of the writing process where I HATE my book and want to throw my computer out the window 😩...

...I’m just as excited about the amazing things I discovered that I didn’t know before about my own branding process.

My latest aha is all about expertise, which is the professional field that you have mastered...and that your clients desperately need.

In this episode, I'm sharing with you my "hot off my mental presses" insights, particularly the 3 types of expertise to make it easier for you to name and claim yours, and how to use it as the foundation of a profitable, purpose-driven business you and your clients love.

Tune in now and discover:

If you're staying up at night asking yourself, "What do I do?"...start here - with your expertise.

Tune in to this episode to discover why owning your expertise is the ULTIMATE clarity and confidence accelerator.

Chapters

00:00 Understanding Expertise in Consulting
02:54 The Three Types of Expertise
06:06 Formal Expertise: The Foundation of Your Business
08:56 School of Hard Knocks Expertise
11:48 Applied Expertise: Unique Results in Your Career
15:02 Consciously Choosing Your Expertise
17:53 The Importance of Labeling Your Expertise
21:10 Recap and Final Thoughts

Other episodes mentioned:

About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.