Consulting Matters

Do you want a predictable client pipeline you can trust, where the right clients who are ready and eager to invest in your consulting or coaching are consistently coming your way?

Well, I do too!

In this episode, I walk you step by step through how to replace waiting on referrals (or hoping the magical client fairy will send people your way) with a strategy and system for consistent client attraction that you can actually rely on.

You'll discover why a predictable client pipeline isn't just about marketing. I share the litmus test I use to know if your brand positioning and messaging are clear enough to fill it, why you probably need fewer leads than you think, and how to choose a marketing approach that plays to your strengths. Plus, why landing clients is the make or break moment for your impact and income, and how to get past the marketing and sales ick that keeps you stuck.

If you're done with feast or famine and ready for the peace of mind that comes with a steady flow of the right clients, this episode is for you.

Want personalized, step-by-step help building your client pipeline? Book a free strategic clarity call with me → https://www.betsyjordyn.com/schedule

Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → https://www.betsyjordyn.com/blog/predictable-client-pipeline-consultant-coach

NEXT STEPS

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

How do you deliver results as a consultant or coach when you're no longer the one in charge?

My client Sara Guttman is back on the show, and this time she's putting me on the hot seat with the question that stumped me: How do I actually deliver results when I'm not coming from a place of positional authority?

You'll discover why your methodology isn't where your value lies, the two traps that turn consultants and coaches into a pair of hands or a surrogate leader (and where to stand instead), why you need to know who you're transferring your knowledge and skills to before the work even starts, and why AI will never replace you with the clients who are meant for you.

If you're ready to stop doing the work for your clients and step into the strategic partner role you know you're meant for, this conversation is for you.

Want the tools I talk about in this episode? Get my Consultant's Toolbox, with all the templates, swipe files and resources, for only $97 → betsyjordyn.com/toolbox

Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → betsyjordyn.com/blog/deliver-results-without-positional-authority-consultant-coach

NEXT STEPS

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

Want to know for a fact, in your heart, mind, and soul, that you have what it takes to succeed as a consultant, coach, and business owner today and long term?

In this pep talk episode, I’ll help you answer this core, critical question with a solid, unwavering, confident “Yes!” You’ll discover why self-doubt and imposter syndrome, while frustrating and sometimes embarrassing, are part and parcel of growing your own consulting or coaching business; what’s at stake if you don’t deal with them; why “Do I have what it takes?” isn’t the question you’re really asking, and what you’re actually wondering; and three things you need to know to know that you have everything you need to build a thriving consulting or coaching business you’ll love for years to come.

If you’re done spinning and second-guessing yourself and ready to start succeeding at the level you’re more than capable of, this pep talk episode is for you.

Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → https://www.betsyjordyn.com/blog/know-what-it-takes-succeed-consultant-coach

NEXT STEPS

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

What do consultants and coaches who are still successful and thriving after 15-plus years in business know that the rest of us don’t?

In this episode, my guest is my longtime friend and colleague Dan Weedin, an author, speaker, and president of Emerging Risk Solutions, for a candid conversation on what it really takes to build a sustainably profitable business that keeps evolving over time.

You’ll discover why your consulting expertise alone isn’t enough, how embracing marketing and thinking like a business owner changes the game, and why knowing where your clients actually come from can help you build a more reliable path to new business.

We also cover how to know when to stay the course versus pivot, why some things that don’t work can ultimately lead you in the right direction, and the role trusting yourself plays in your long-term success.

If you want to build a consulting or coaching business you’ll still love years from now, this conversation is for you.

Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → betsyjordyn.com/blog/how-to-build-a-consulting-or-coaching-business-that-lasts

NEXT STEPS

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

If you’re on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

I'm talking about your intake form.

You might think of an intake form as simply a way to collect basic information before meeting with a potential client. But I use mine for a whole lot more.

In this episode, I’m sharing how to use an intake form to get more out of every discovery meeting and client opportunity. You’ll discover what to ask potential clients before you meet, how to use their answers to arrive prepared and position yourself as a strategic partner, and how to turn their responses into voice of the client data you can use in your marketing and content. If you want a simple way to improve your discovery meetings while making your entire business development process more productive and effective, this episode is for you.

Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → 

RELATED EPISODES

How to Land Strategic Client Engagements without Pushy Sales (Ep129) →
https://www.betsyjordyn.com/podcasts/consulting-matters/episodes/2149081551

How to Use a Discovery Meeting to Multiply Revenue and Impact (Ep132) →
https://www.betsyjordyn.com/podcasts/consulting-matters/episodes/2149090265

The Anatomy of High-IMPACT Sales Pages and Proposals (Ep85) →
https://www.betsyjordyn.com/podcasts/consulting-matters/episodes/2148233168

How to Conduct a Market Scan and Find Your Niche →
https://www.betsyjordyn.com/blog/how-to-conduct-a-market-scan-and-find-your-niche 

NEXT STEPS

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services 

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads 

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ 

In this episode, I’m sharing five lessons I’ve learned from 20 years of running my own consulting and coaching business. You’ll discover why most of us need a push to finally become our own boss, how the pain that pushed you onto this path can become part of your purpose, and why long-term success requires you to think and act like a business owner, build the right business for you, and stop trying to do everything alone. If you want to build a consulting or coaching business that doesn’t just succeed now but can grow and evolve with you over time, this episode is for you.

Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → https://www.betsyjordyn.com/blog/5-Lessons-from-20-Years-of-Running-a-Consulting-and-Coaching-Business

See you back on September 24th! 

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

Wondering if it's really possible to launch your consulting or coaching business in less than 30 days...without cutting corners or relying on AI? If you've spent decades building your expertise but feel overwhelmed by turning it into a business, you might assume launching the right way has to take months. It doesn't.

In this episode of the Consulting Matters podcast, my guest is my client Dorothy Mosby, who went from senior academic leader to consulting and coaching business owner in less than 30 days — complete with a clear brand position, compelling messaging, a professionally designed website, and a successful launch just in time for a critical speaking event at a conference filled with her ideal clients.

Together, we pull back the curtain on what made that possible, why speed doesn't have to come at the expense of quality, and why AI can be a valuable tool at times but can never replace the strategy, creativity, and human insight required to build a business that truly represents who you are and connects you to the clients you're meant to serve.

See full show notes and transcript here → https://www.betsyjordyn.com/blog/How-to-Launch-a-Consulting-or-Coaching-Business-in-Less-Than-30-Days
 

At first, relying on referrals to get consulting or coaching clients is great… and reliable. Or at least reliable enough. Your generous network sends business your way. Then thrilled former clients introduce you to new ones. Only problem? This works…until it stops and the question sets in:

What do I do when getting clients primarily through relying on connections and referrals is no longer enough?

If you have been asking yourself these questions, this episode is for you!

In this conversation, seasoned leadership coach and my client Cori Crawford Van Oss and I take you behind the scenes of what it really takes to make the shift from the hustle of getting clients through asking for referrals and the agonizing waiting game to the flow of attracting the right clients – the ones you’re called to serve - to you. 

We talk about the role that content plays in expanding your reach and your impact, and how to overcome the #1 barrier to getting started – which is clarity and confidence in who you help, the problems you solve, the value you create, and your unique perspective that drives how you think about and approach your consulting or coaching.

We also got into how calling herself a trusted advisor (in addition to a coach) with the eyes to see things her clients can’t, helped her not only differentiate herself in the market but truly own her unique God-given gifting. 

We talk about how remarkable content doesn’t just showcase our big ideas but meets clients where they are at each step in their buying journey.

But the real power of owning our unique brand position, clarifying our message, and creating content isn’t about marketing but creating the conditions for transformation, as it provides the psychological safety that it requires. It’s about instilling trust, living our purpose, and making meaning out of our deepest wounds and most painful experiences, which is where the sources for our greatest credibility, empathy, and uniqueness lie. 

If your real question isn’t just about making a shift in your approach to getting clients from chasing or waiting for them to drawing them to you, but it’s more about how to create sustainable success from the inside out, this episode is for you. 

[00:00] When Referrals Aren't Enough

[01:48] A Decades-Long Connection Comes Full Circle

[06:12] From Global Mission Work to Going Solo

[12:06] Why the Rebrand Had to Start From Scratch

[16:13] Naming the Real Problem: Growth Without Burnout

[20:16] The Pregnancy Metaphor: Growing at a Human Pace

[37:23] Your Ideal Client Is an Earlier Version of You

[41:05] Mapping Content to the Buyer's Journey

[54:13] The Rocket Metaphor: Superpowers Born From Pain

Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified.

If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

Learn more about Cori Crawford Van Oss's leadership coaching, trusted advisor, and workshop that sustain and increase the impact of mission leaders without burning out staff and volunteers → https://coricrawfordvanoss.com/

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!

You won’t be after you tune into this episode of the Consulting Matters podcast!

In this episode, I’m taking you behind the scenes of my brand positioning process and sharing the four questions I ask every client to help them discover their niche fast – without the spin or second-guessing. 

I’ll reveal to you why trying to answer, “What’s my niche?” directly rarely works, why all the time you’ve spent with AI trying to get clarity is leaving you more confused, and what you should be asking yourself and doing instead. 

Ready for a more strategic approach to clarifying your niche, while addressing the very fears of choosing the wrong direction or limiting yourself? Tune in now! 

What you’ll discover in this episode:

0:00 – Struggling to find your niche?
0:22 – Welcome to Consulting Matters
4:47 – Q1: What your niche actually is
7:09 – The "spotlight" mistake everyone makes
9:23 – Why AI can't nail your brand position
14:04 – Q2: Defining your ideal client
21:09 – Q3: The context for your help (the big one)
25:42 – Q4: Filling the market gap
27:57 – Recap and final takeaways

Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified.

If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!