Wondering if working on clarifying your brand positioning and refining your messaging creates revenue?
If you have been thinking that working on this is a nice-to-have marketing or coaching exercise when you have more money to invest or clients... think again. Especially in today’s confusing and complex market.
Today we’re talking about the powerful, rock-solid return on your investment of money, time and talents in elevating your positioning in the market and enhancing how you frame up, describe, pitch and price what you do with my guest Katie Anderson.
She was on the show back in episode 35 over 3 years when she first became my client. When started our work together, Katie was already successful... as a Shingo Award winning author of Leading to Learn and Learning to Lead and sought-after keynote speaker. Still, despite her opportunities, she knew how she was writing and talking about what she did was holding her back from her next stage of success and impact.
Can you relate to the struggle of knowing that you have so much value you create for your clients but not have the words to describe it and how it affects the results you get from your networking, the quality of offers you put in front of clients, your pricing and so much more?
Can you also relate to the struggling of investing time and money in fixing this when it either seems like something you shouldn’t be struggling with or soft?
This is exactly what Katie, and I get into onto today’s show.
When you tune in, you’ll hear first-hand from Katie on the powerful ROI she has gotten from not just investing in elevating her foundational brand messaging but also her approach to landing clients, her online presence and more!
We chat about Katie’s journey from hourly contractor to sought-after thought leader and premium brand and the lessons learned along with the way.
We get into:
The mindset and strategic investments the propel growth How to take advantage of the opportunities you’re presented with – such as Katie’s husband’s job opportunity in Japan led to what much of the success Katie enjoys now Why my partnership set up approach beats contracting and sales and how it has empowered Katie to dramatically increase her impact and income The difference between endorsements and benefit-driven testimonials – and how working on Katie’s has turned me into a lean evangelist The legit struggle that Katie, like many lean practitioners, had with articulating the value of what she did The powerful impact and ROI Katie got when she got clear on who she helped and more importantly the problem she solvedWhy you need this episode:
If you struggle conveying the value of what you do in your networking, website, offers, proposals, and pricing and it’s holding you back from the success and impact you want as a consultant or coach, in general or specifically in today’s confusing times and want to know if it’s worth your money and time to fix it, this is the episode for you.
And if you’re an operational excellence, lean, continuous learning practitioner – you’re going to love this episode and the bonus one that Katie and I recorded that follows this one on that is specific to your messaging and positioning challenges.
Where to dive in:
(00:00) Elevating Brand Positioning for Revenue
(06:50) Shifting Business Focus for Growth
(20:15) Creating Value Through Client Collaboration
(26:12) Clarifying Value and Target Audience
(35:22) Transformative Value and Mindset Shift
(48:46) Reigniting Purposeful Consulting Relationships
(01:02:06) Empowering Consultants for Purposeful Growth
(01:06:34) Improving Leader Understanding of Lean
Next steps:
If you’re struggling like Katie was with articulating the value of what you do, here’s where to start to overcome it. Pay attention to the people you’re drawn to help and the problems you’re motivated to solve and ask yourself some questions about why these matters to you. What do you see is possible for them that they don’t see yet for themselves? What difference will that change make? And if you need someone to help you do this, book a discovery call with me here. The real value, the real ROI of doing positioning and messaging work isn’t about marketing. It’s about mindset and getting out of your own head and getting into the clients you want to serve. That is where the real source of clarity and confidence comes from. Head on over to my website at www.betsyjordyn.com where you’ll find lots of free resources to help you take the next step. I have a free audio training on “Playing Small to Playing True”, several downloads, including a messaging guide and my discovery meeting scripts, that Katie uses to get the results she enjoys today. And of course you can learn more about my highly personalized strategic brand partnership programs. And if you’re a lean practitioner – tune into the bonus episode that Katie and I recorded on the why it’ so hard to get leaders to get the value of what you do and ideas on how to fix it.You can also explore Katie's transformation here! If you enjoyed this episode, you might also like:
About the guest: Katie Anderson is an internationally recognized leadership consultant, professional speaker, and learning enthusiast, who inspires and equips purpose-driven leaders create organizational learning cultures that foster innovation, engagement, and continuous improvement. A skilled change agent, Katie has empowered tens of thousands of global leaders across diverse industries to transform their cultures and accelerate individual and organizational impact. Katie is the author of the bestselling book Learning to Lead, Leading to Learn, which has received multiple international awards, including the Shingo Publication Award, and has been translated into over eight languages. Katie is also the host of the transformational leadership podcast Chain of Learning®. Katie holds a BA with honors from Stanford University and was a Fulbright Scholar in Australia, where she received her Master’s degree in public health policy. A global citizen who has lived in seven countries, Katie regularly hosts an immersive Japan Leadership Experience for global leaders looking to deepen their knowledge of people-centered leadership and operational excellence.
About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.
Ready to turn your expertise into a business that makes both impact and income? Work with me: https://www.betsyjordyn.com/services
