The best part of my work as a brand positioning and messaging strategist is the vantage point it gives me.

I get to see the brilliance of my clients up close and where they truly stand out in the market. I also see the bigger vision so many of you share: workplaces that prioritize people alongside profits, and systems that put humanity first.

We may come from OD, Lean, leadership development, change management, or coaching. We may use different language. But the vision is the same.

And so are the struggles.

People-centered leadership that leaders won’t fully buy into.
Change initiatives that are well designed and quietly abandoned.
Being laid off despite delivering clear ROI.

As I tried to make sense of this—and of what’s happening in the United States that feels deeply troubling—I stumbled onto something that brought clarity.

We are operating from a stakeholder capitalism mindset in a world that has made a committed shift to shareholder capitalism.

Once I saw that, my consulting career finally made sense.

I wasn’t failing to communicate. The resistance wasn’t personal. It was predictable.

I was operating from a stakeholder mindset, believing organizations should invest in people, balance needs, and create long-term value.

But I was consulting inside a shareholder system designed to do the opposite. One where profits come first, people are costs to manage, and quarterly earnings matter more than long-term impact.

I was trying to plant a garden in concrete.

If this resonates, today’s episode is for you. 

I get that this is not the typical topic I get into on the show, but it reflects the higher purpose behind what I do and why the show is called Consulting Matters.

Here's what you’ll discover:

Other episodes you may enjoy:

About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services