I accidentally started a series sharing all the “AHA” moments I've had about branding for consultants and coaches, inspired by writing my workbook.

A couple of weeks ago, I shared the big picture – 5 things I learned in general. Last week, I broke down the three types of expertise.

And today, I'm diving into your unique title and why it matters.

For instance, imagine you're at a networking event...

Someone asks what you do. You say, "’I'm a consultant’ or 'I'm a coach.’"

You know what happens next, right?

They look confused and ask, "What does that mean?"

Now you're stuck explaining yourself while they're already mentally checked out.

Now picture this instead:

You don't say "consultant." You say "Customer Experience Designer."

You don't say "leadership coach." You say "Executive Development Strategist."

Suddenly, people get it. They lean in. They ask better questions.

That, my friend, is the power of a unique title.

Want to create yours? Then pay attention to this episode, where I'll be sharing:

The emotional labor generic titles create for you

Why you make it way easier for people to understand what you do when you use a unique title

What you need to know before crafting your unique title

And as a bonus, how to infuse your consulting or coaching with personality using a fun title

Tune in now to say goodbye to your forgettable generic title and say hello to one that's clear, memorable, and uniquely you.

00:00 Introduction to Common Good Consulting
02:07 The Importance of a Unique Title
04:55 Defining Your Unique Title
09:05 The Value of a Unique Title
12:05 Creating Your Unique Title
19:51 Fun Titles and Personal Branding

If the opening of this episode resonated with you and you're feeling that pull to be part of something bigger and wondering how consultants and coaches can work together to create workplaces and systems that put people first, I'd love for you to join the Common Good Consulting and Coaching Consortium. This is brand new. I want to co-create it with people who share this vision. Go to betsyjordyn.com/common-good to sign up for the interest list for our first organizing call.

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About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.