Andre Mezalira figured out that there are 3 different market steps. Three things that if you do them well as a company owner, you will be the ONLY brand in the consumer's mind. They will hear about a product coming from you, then they should learn the benefits of the product from you, and finally they will trust to only buy from you, as if you were their only choice. 

Be the company who:

If you are the company whom educate the market about a particular product or service, then the chances are that those same people will also trust your company to buy the same. 

Create that funnel to your Brand and you will become omnipresent in the marketplace.