In today’s episode of CPG Insiders, Mark + Justin reveal the only three paths that get brands into retail.

Retailers don’t care how much you believe in your product. They care whether it expands the category, trades customers up, or brings in new money.

Learn how to identify which path is right for your brand, and why anything outside of these three routes is a dead end. Discover how to use data, advertising, and team structure to make yourself irresistible to buyers under pressure to perform.

Getting on shelf is hard. This episode shows you how to make it a no-brainer.