In order to make more sales in a live launch or in an evergreen funnel you either need:

More leads coming into your funnel

OR

You need to increase the conversion rates in your funnel.

It’s as simple as that. 

Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget.

Here's what you'll learn:

• What an average "CPL" is, and how to set your own benchmark.
• Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL
• How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list
• Why your media is now the most important past of your Ad; and what you should be split testing.