By Jessica Tutton
5
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The podcast currently has 82 episodes available.
When I talk to course creators who want to run Ads, usually there’s a bit of hesitation and fear around spending money to make money and there’s often a debate around organic v paid marketing.
The way I see it is when you pay to run Ads, you’re choosing to be seen. You’re paying for the guarantee of your content reaching the right people every single day.
But here’s the thing; Paid advertising only ever pays off, when you’re strategic around what you’re advertising and why.
Boosting an Instagram post and hoping for a course sale, is not the vibe.
Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram.
Today on the Ready, Set, Launch Podcast, I’m sharing with you How To Use Facebook Ads To Sell An Evergreen Course.
In this episode, you’ll learn:
The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with.
How you can get started with making evergreen sales for as little as $3 a day.
What creative is working best for us for our lead generation & sales campaigns.
Whether you’re wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel.
It’s an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it’s an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel.
When you get the topic, presentation & pitch right in the webinar, it’s a really easy way to attract clients & sell courses fast.
In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn’t you want to turn your best performing live webinar into something people can watch on demand at 2x speed.
In today’s podcast episode, I’m going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business.
Here’s what you’ll learn:
The 2 different types of evergreen webinar funnels, and which one I prefer
What you need to get crystal clear on before building out your funnel (and why this is often overlooked)
My evergreen webinar structure
The tech requirements of an evergreen funnel
I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business.
But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch.
So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day.
Starting with today's episode:
The Top 5 Mistakes Course Creators Make When Going Evergreen.
Here's what you'll learn:
"Jess, why aren't my Ads working??" is the #1 question I get on the daily.
The good news is; you can find the answer by looking at your data. 🥸
So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.
Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers.
In this episode, you'll learn:
Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert.
In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads.
Here's what you'll learn:
Do you know why your launches feel insanely stressful even if you’re one of those organised people who have every single email scheduled?
Do you know why that “do or die” energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?
Do you know why so many course creators want to turn their back on launch even though you see the potential?
It’s because if you’re only relying on live launching for your payday, you’re not making any money leading up to your launch.
Instead, you’re working hard and actively watching your bank account dwindle.
This is why I talk constantly about creating your sales ecosystem.
It’s about live launching, yes. Because who doesn’t love a huge wad of cash?
But it’s about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you’re at in the launch cycle.
In this episode, I'll be sharing with you.
How to build one simple system that converts leads into paying customers fast.
The one thing you need in your funnel to get your dream clients to make a purchasing decision.
How to fill your funnel with dream leads and scale your sales every single month.
In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period.
The secret to building momentum with your course launches
How to create cash-generating launch events
A simple way to plan your next 12 months
How to learn the launch maths
When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that’s when your results start to snowball.
In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date.
We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event.
In this episode, I'm sharing:
How my client changed her Ads strategy to pull off her biggest live launch event.
The key elements of her launch strategy that helped her convert strangers to obsessed buyers.
What my client did post-launch to keep her sales rollin' in for 11 months post launch.
Chapters
00:00 The Benefits of Launching
03:17 Case Study: Elizabeth's Bootcamp Launch
05:55 Finding the Balance in Content
07:17 Authenticity and Connection in Launching
08:15 The Knock-On Effect of a Launch
10:44 Long-Term Strategy and Multiple Launches
Summary
In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite.
Takeaways
Create an offer stack and strategically plan an offer suite to guide customers through a journey.
Assess and evaluate offers based on profitability, scalability, and alignment with personal values.
Consider the teaching style and long-term goals when deciding between a membership and course format.
Online courses provide the ability to offer lifetime access to valuable content.
Chapters
00:00 The Importance of an Offer Stack
02:00 Developing an Offer Suite
03:27 Assessing and Evaluating Offers
04:55 Introduction to the Launch Club
06:24 Launching the Membership
07:52 Evaluating the Membership
09:51 Realization and Decision to Shut Down the Membership
10:51 Course Creation vs Membership
12:48 Value of Online Courses
13:47 Shutting Down the Launch Club
15:40 Insights into Decision-Making Process
The podcast currently has 82 episodes available.
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