In today's training you'll learn:

• The STRATEGY behind scaling your digital products with Facebook Ads.
• The 4 phases of launching and scaling (and what to do in each phase).
• Exactly what Ads you should be running throughout the 4 phases of your launch.

 'A goal without a plan is just a wish.' Antoine de Saint-Exupéry

Get the low-down on how Facebook Ads work, because knowledge = power.

In this training, you'll learn:

• Boosting Posts V Creating Campaigns
• Making sense of the dashboard and the structure of campaigns
• How Ads work
• Overcoming the fear of wasting money when you're just getting started

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch.

In this training, you'll learn: 

• The one funnel your need to master so that you can scale
• 4 steps to create your dream lead funnel
• How to nurture your audience to increase the know, like & trust factor
• A simple way increase conversions and overall ROI from your Ads

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.

In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.

Here's what you'll learn:

1. How Kirstin balances running her private practise and scaling her online business

2. The marketing strategy behind Kirstin's most recent webinar launch

3. How Kirstin used Facebook Ads throughout her launch

4. What worked when it came to converting leads into paying customers

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses.

In this episode, you'll learn:

• The launch & funnel strategies that are converting high in 2023
• An easy way to get started with Facebook Ads, even if you're not ready to launch
• The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions.

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner.

Some time in between early bird closing and cart closing is the ghost town known as the mid-cart. 

Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight.

And this is where the mid-cart mindset wobbles come up. But they don’t have to derail your business.

In this episode, you'll learn

1. How to help your future-self during your next mid-cart period.

2. What to do when you're going down a negative thought spiral during your cart open period.

3. What is within your control during a mid-cart and the actions you can take to improve your launch results.

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches?

It’s something I don’t think many people talk about, and something I don’t think I’ve spoken much about.

But it’s really bloody important, because hello, CASH FLOW.

In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue.

This helps:

1. Create a healthier business model that is not feast or famine

2. Takes THE PRESSURE off launching

3. Give you something to sell and talk about all year round

So how can you make money outside of launching your signature product

That's exactly what I'm sharing in this podcast episode!

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more.

Here's what you'll learn:

• Finding the sales style and marketing platforms that work for you, and what it means to “choose your hard” when it comes to growing your business.
• Where to start when it comes to writing your launch copy.
• The “magic pill” method and how it will help you transform your copy.
• The biggest mistake course creators make when it comes to writing their sales page.
• How to become a better storyteller, even if you don’t consider yourself to be a writer.

Come behind the scenes with me as I share with you my process for planning a profitable launch.

I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy.

Here's what you'll learn:

• What you need to consider when planning a launch; from dates to prices, bonuses and more.
• The little things you can do in the lead up to your launch to make it your most profitable launch to date.
• My simple maths equation to help you determine, estimate and predict your sales.

Today on the Ready, Set, Launch podcast we’re joined by ‘healthy business’ psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.

Here’s what you’ll learn

• Why not all stress is bad
• Keeping an eye on the “shoulds”
• Including a self-care plan as part of your launch
• Tips for managing energy and stress

Connect with Natalie on Instagram @nataliekladnitski

Natalie’s Website: www.nataliekladnitski.com 

Connect with Jessica on Instagram @jessica_tutton

Jessica’s Website: https://jessicatutton.com.au/