Ready, Set, Launch Podcast

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing.

This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important.

In today's episode, I'll be sharing:

• How I show up in my business daily to improve my Facebook Ads performance

• The social media content that you should be posting to help convert lurkers into leads and sales

• Why you should be paying attention to your customer journey, and how this can impact how and where you show up

• How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

When I talk to course creators who want to run Ads, usually there's a bit of hesitation and fear around spending money to make money and there's often a debate around organic v paid marketing.

The way I see it is when you pay to run Ads, you're choosing to be seen. You're paying for the guarantee of your content reaching the right people every single day.

But here's the thing; Paid advertising only ever pays off, when you're strategic around what you're advertising and why.

Boosting an Instagram post and hoping for a course sale, is not the vibe.

Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram.

Today on the Ready, Set, Launch Podcast, I'm sharing with you How To Use Facebook Ads To Sell An Evergreen Course.

In this episode, you'll learn:

• The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with.

• How you can get started with making evergreen sales for as little as $3 a day.

• What creative is working best for us for our lead generation & sales campaigns.

Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel.

It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel.

When you get the topic, presentation & pitch right in the webinar, it's a really easy way to attract clients & sell courses fast.

In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn't you want to turn your best performing live webinar into something people can watch on demand at 2x speed.

In today's podcast episode, I'm going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business.

Here's what you'll learn:

• The 2 different types of evergreen webinar funnels, and which one I prefer

• What you need to get crystal clear on before building out your funnel (and why this is often overlooked)

• My evergreen webinar structure

• The tech requirements of an evergreen funnel

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business.

But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch.

So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day.

Starting with today's episode:

The Top 5 Mistakes Course Creators Make When Going Evergreen.

Here's what you'll learn:

• Why some course creators struggle to convert leads to sales in an evergreen funnel.
• What not to do when deciding to turn your course evergreen.
• How to tailor your evergreen funnel to suit your business, offers & audience.
• The one thing you need to learn to really scale your evergreen funnel.

"Jess, why aren't my Ads working??" is the #1 question I get on the daily.

The good news is; you can find the answer by looking at your data. 🥸

So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.

Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers.

In this episode, you'll learn:

• The top 5 reasons why your Ads might not be working.
• How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads).
• The best way to improve your link clicks & lead costs.

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert.

In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads.

Here's what you'll learn:

• A BTS look at how Susie launches her online Breastfeeding Membership.
• Why Susie wanted to move away from selling on Instagram.
• How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled?

Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?

Do you know why so many course creators want to turn their back on launch even though you see the potential?

It's because if you're only relying on live launching for your payday, you're not making any money leading up to your launch.

Instead, you're working hard and actively watching your bank account dwindle.

This is why I talk constantly about creating your sales ecosystem.

It's about live launching, yes. Because who doesn't love a huge wad of cash?

But it's about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you're at in the launch cycle.

In this episode, I'll be sharing with you.

1. How to build one simple system that converts leads into paying customers fast.

2. The one thing you need in your funnel to get your dream clients to make a purchasing decision.

3. How to fill your funnel with dream leads and scale your sales every single month.

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period.

• The secret to building momentum with your course launches

• How to create cash-generating launch events

• A simple way to plan your next 12 months

• How to learn the launch maths

When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that's when your results start to snowball.

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date.

We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event.

In this episode, I'm sharing:

1. How my client changed her Ads strategy to pull off her biggest live launch event.

2. The key elements of her launch strategy that helped her convert strangers to obsessed buyers.

3. What my client did post-launch to keep her sales rollin' in for 11 months post launch.

Chapters

00:00 The Benefits of Launching

03:17 Case Study: Elizabeth's Bootcamp Launch

05:55 Finding the Balance in Content

07:17 Authenticity and Connection in Launching

08:15 The Knock-On Effect of a Launch

10:44 Long-Term Strategy and Multiple Launches

Summary

In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite.

Takeaways

1. Create an offer stack and strategically plan an offer suite to guide customers through a journey.

2. Assess and evaluate offers based on profitability, scalability, and alignment with personal values.

3. Consider the teaching style and long-term goals when deciding between a membership and course format.

4. Online courses provide the ability to offer lifetime access to valuable content.

Chapters

00:00 The Importance of an Offer Stack

02:00 Developing an Offer Suite

03:27 Assessing and Evaluating Offers

04:55 Introduction to the Launch Club

06:24 Launching the Membership

07:52 Evaluating the Membership

09:51 Realization and Decision to Shut Down the Membership

10:51 Course Creation vs Membership

12:48 Value of Online Courses

13:47 Shutting Down the Launch Club

15:40 Insights into Decision-Making Process