Ready, Set, Launch Podcast

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches?

It's something I don't think many people talk about, and something I don't think I've spoken much about.

But it's really bloody important, because hello, CASH FLOW.

In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue.

This helps:

1. Create a healthier business model that is not feast or famine

2. Takes THE PRESSURE off launching

3. Give you something to sell and talk about all year round

So how can you make money outside of launching your signature product

That's exactly what I'm sharing in this podcast episode!

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more.

Here's what you'll learn:

• Finding the sales style and marketing platforms that work for you, and what it means to "choose your hard" when it comes to growing your business.
• Where to start when it comes to writing your launch copy.
• The "magic pill" method and how it will help you transform your copy.
• The biggest mistake course creators make when it comes to writing their sales page.
• How to become a better storyteller, even if you don't consider yourself to be a writer.

Come behind the scenes with me as I share with you my process for planning a profitable launch.

I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy.

Here's what you'll learn:

• What you need to consider when planning a launch; from dates to prices, bonuses and more.
• The little things you can do in the lead up to your launch to make it your most profitable launch to date.
• My simple maths equation to help you determine, estimate and predict your sales.

Today on the Ready, Set, Launch podcast we're joined by 'healthy business' psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.

Here's what you'll learn

• Why not all stress is bad
• Keeping an eye on the "shoulds"
• Including a self-care plan as part of your launch
• Tips for managing energy and stress

Connect with Natalie on Instagram @nataliekladnitski

Natalie's Website: www.nataliekladnitski.com

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Kelly Brown is an internationally qualified dog trainer with extensive experience working with dogs of all breeds, ages, sizes and temperaments alongside their owners across the USA, New Zealand and Australia. When COVID-19 hit, Kelly's in person classes and consultations took a hit and she turned to the online world. Kelly was able to boost her sales for puppy classes and online training through the beauty of Facebook ads. In this episode, we talk about getting support for facebook ads, testing what works, and advice for scaling digital products.

Here's what Kelly shares

• Her resilience through COVID-19
• Testing Facebook ad strategies
• Challenges in creating and scaling an online business
• Finding the right systems and support for you

Connect with Kelly https://www.kelly-brown.online/ or on Instagram @waggletailsdogtraining.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Are you holding yourself back from launch success? In this episode I'll share examples of self sabotage that I've experienced that may be holding you back.

Here's what you'll learn

• Planning is everything
• Don't overthink it
• Look at your numbers
• Tips for overcoming mindset hurdles

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by Soulcial Success Coach for mom entrepreneurs and online business owners, Masha Goins. She teaches you how to grow your brand on Instagram soulfully, with joy and ease. We're talking about how to show up on socials for your business and how to build a business that doesn't consume your life.

Here's what you'll learn

• Masha's journey on social media
• Creating a funnel on Instagram
• Dealing with imposter syndrome
• Consistency is key

Connect with Masha www.momtomomfluencer.com/social or on Instagram @momtomomfluencer.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

It's really easy in the online world to get excited and distracted in creating a new offer in your business. The truth is, there's no right or wrong when it comes to creating a course or a membership. In this episode, I'll help you with making the decision for the next step in your business.

Here's what I share

• Pros and Cons of Online Courses
• Pros and Cons of Memberships
• Figuring out what your audience needs
• What format suits your personality and strengths

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by Business and Marketing Coach, Yvette Mayer. We chat about designing your business through your vision and values and challenges we've faced in growing our businesses. Here's what you'll learn

• Mindset work is an ongoing process
• Being clear on your vision and values
• Keeping pace with other businesses
• Personal and business values

Connect with Yvette on www.yvettemayer.com or on Instagram @yvettemayer_ and the Lit Up & Liberated Entrepreneur Podcast.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

It's officially our first episode on the road, and we're two weeks into the trip. In this episode, I'm diving into 3 strategies you can use for whatever stage of course creation you're currently in. These are all strategies that I have tested and I'm sharing how you can do it too.

Here's what I share

• How to validate pain points of your dream client
• Getting clear on the messaging for your course
• Choosing the right option for launching your course
• Effective ways to reach your audience

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/