Woohoo! Welcome to the very first episode of the Ready, Set, Launch Podcast in 2021.

In today's episode I'm giving you a personal update on what's been happening in my world over the past few months, as well as looking forward at the plans we have for 2021.

With 2021 in mind, I'm also sharing with you my top predictions and trends for course launching this year.

When it comes to launching courses, it’s really important your messaging is aligned throughout your entire funnel. From your pre-launch content, through to your webinar and your sales page. This is something I don’t think people speak enough about - which seems crazy - because mastering your message is the key to being able to scale your launches.

Today I’m bringing Lisa Kniebe on the show to share with you her tips to help you master your messaging for your next course launch.

In this episode, we’re chatting about:

• The difference between messaging and writing copy
• Key mistakes people make with their messaging during a launch
• How to refine your messaging whether you’re just getting started in your online business, or ready to start scaling.

Next year I’m joining forces with copy coach Lisa Kniebe to bring you an exclusive 6 month Mastermind experience for course creators who are ready to scale up their launches.

Click here to find out more & join the waitlist: www.jessicatutton.com.au/mastermind

Welcome to this episode of Ready, Set, Launch! Today we’re going to talk about WEBINARS! Webinars are quickly becoming my favourite way to launch a course. They’re fun. They’re engaging. And they convert really really well.

My last 2 webinars have had a 20% conversion rate from the people who attended. Which means 20% of people who have shown up live, have purchased my course.

And this isn’t because of trickery, fancy slick sales tactics or seamless tech setups. Trust me, I keep things REALLY simple.

So in today’s episode I want to share my top 6 tips to a client winning webinar.

    1. Make sure your messaging is aligned. 

From your FB Ads, to your webinar topic, to your sales page > You need to make sure you’re attracting the right people for your offer.

    2. Don’t over-teach. 

One of the biggest mistakes I see people make is trying to over deliver in their webinar presentations because they’re afraid of people attending the webinar and complaining that the webinar was all ‘pitch’ and no value. 

The truth is, you’ll likely - at some stage - have someone come to you unhappy with your content. It’s inevitable when you’re scaling. Remember: You’re not showing up to please that person. You’re creating your content for your DREAM client > and you don’t want to overwhelm her. She just needs a few quick wins to give her the roadmap to solving her problem. Your paid program will give her the exact “how to”. 

    3. Practice your pitch. 

The pitch is what all my students dread the most. And I’ll admit - It’s a tricky one to transition to. The best thing you can do to master your pitch - is practice practice practice.

    4. Keep your tech simple. 

If you’re just getting started with webinars, I recommend Zoom simply because you’re most likely familiar with that platform and you can avoid having to learn anything new or create any complex integration.

When you’re ready to ‘upgrade’ to a better experience for both YOU as the presenter and your audience, then I would recommend Demio. It’s simple, affordable & the features are incredible.

    5. Create incentives for people to buy while you're on live.

People are most likely to buy anything when there is an element or urgency or scarcity. When you’re live ont he webinar your your audience - make your sales pitch fun by offering an incentive for people to buy before you end the session.

And YES - this does work.

    6. Focus on getting people to show up LIVE

Getting people to attend ANY free event whether in person or online is always a challenge. You really need to focus on:

• Making sure your audience knows all the details; date, time, how to join
• Send plenty of reminders
• Create further incentives (like a BONUS PDF guide) to people who attend live.

Last month I launched Facebook Ad Launch Formula. This is my signature program to help course creators launch & scale their digital products using Facebook Ads.

During the launch I generated 36K in sales from the course, and in today’s episode, I want to openly share 30 of my biggest lessons from this launch. From what worked really well, to what I know I need to change for my next launch; I’m pulling back the curtains and sharing it all in this episode.

Are you constantly umm’ing and ahh’ing over what to charge for your course, membership or 1:1 services?

You are not alone!

I think every entrepreneur has had a moment where they sit and look at their sales page or services page - thinking - “Will people pay this?” “Is this too expensive?” or perhaps even thinking “I know I need to increase my prices… but HOWWWW???”

Pricing your business to generate profits, without burning yourself out, requires some strategy, thought and - in some cases, some expert help!!!

That’s why I wanted to bring Jess Miller on to the podcast to chat all about pricing your courses, memberships & 1:1 services.

In today’s episode, Jess & I chat about:

• How to get started with pricing your online offers
• Discounts, early birds, bonuses & value stacking during a launch
• How to increase your prices with more ease

Jess has an upcoming free masterclass Pricing for Profit where she’s going to share how to charge with confidence, attract more clients & grow your bottom line - without all the pushing, sacrifice and 'shoulds'. You can sign up for that here: https://www.theinspiredmark.com/profit 

A question I get a lot from people is “How can I get started with Facebook Ads with just a small budget.”

The good news is that you can actually do A LOT with a small budget.

In fact, a small budget can generate amazing results quickly, which can lead to you increasing your budget and scaling your business.

If you’re working with a $5 Facebook Ad Budget, and you’re a service based online business, I would highly recommend investing that budget into a list building campaign.

What does that look like?

Using Facebook Ads to drive traffic to your opt-in page for people to download your lead magnet.

In today’s episode I’ll share with you my top 7 tips for a highly effective $5 a day Facebook List Building Campaign.

Do you keep pushing back the launch of your course?

Is the anxiety of your launch keeping you up at night?

Was your last launch a super stressful experience that left you feeling like a failure?

The fear of launching is real, and the fear can show up in so many different ways.

In today’s episode of the Ready, Set, Launch Podcast I’m chatting with Sam Dhu all about fear, imposter syndrome & how to stop playing small in business.

Sam Dhu is a Positive Psychology Life Coach and psychotherapist with six years of university qualifications. Sam is also a Mum, business owner & has first hand experience with pushing through her own fear to launch her online Biz Mama Mindset Experience.

Join us as we chat all about overcoming big emotions when it comes to launching.

Want more help from Sam to get unstuck and stop procrastinating? Click here to sign up for Sam’s free masterclass.

https://pages.samanthadhucoaching.com/procrastination-masterclass-replay/

When I talk to newbie course creators, 9 times out of 10 they’ll tell me they want an online course that sells in the background of their business, making them money in their sleep.

This type of course, is what we refer to as a an “evergreen” course; which means it’s always available to buy.

Compared to an open-shut course model where you only open the doors to your course a few times each year.

But here’s the thing about evergreen; just because your course is available 24/7 - doesn’t necessarily mean you’re going to make sales in your sleep.

You need a sales strategy.

A funnel.

So in today’s episode I want to share with you 4 ways to sell your course on evergreen.

In this episode I'm going to talk to you about what you need to do in your business before you start running Facebook Ads, and how to *know* when you're ready to start advertising. 

I also #rant about how we, as women, can sometimes hold ourselves back, even when we are "business-ready" because we're scared... We're scared of failing. We're scared of wasting money. We're scared of what people might think. We're scared we're not expert enough. It's time to flip the switch, and scale! 

Are you with me?

In this episode of the Business, Babies & Passive Income Podcast I want to teach you how you can set-up your first tripwire funnel, without any fancy tech or having to create any new products.

Why are tripwires so popular in online business? Because when someone purchases one of your low value offers, they’re more likely to go on and buy one of your high value offers. Plus, when you’re running Facebook Ads, the sales from your tripwire end up paying for your Ads. So you can basically start building your list as fast as you want, while instantly seeing the ROI.

In this episode, I'll share:

• What a tripwire is, and why it's such a game changer when it comes to lead generation
• The type of product you can use as a tripwire, and how to price & position your offer
• The tech requirements for a tripwire funnel (and how to create a funnel without having to invest in fancy software)
• How to construct your tripwire sales page