Today on the podcast we are speaking to the beautiful Annie Gichuru about representation in business and how to become a genuine ally and advocate for people of colour.

In this episode, Annie & I chat about:

- What it means to be a GENUINE Ally & Advocate for people of colour both in business and at home.

- Where to start when it comes to 'doing the work' and building an inclusive business.

- How to overcome the fear of saying the wrong thing, being called out or causing more harm.

- Practical steps you can take TODAY to start educating yourself.

Today on the podcast we have the lovely Samar joining us to share her experience with pivoting from 1:1 services to group programs and how she uses Facebook Ads to grow her list, build her Facebook Group and fill her webinars.

If you're an online business owner and you're ready to scale your online course, you're going to need to generate leads and grow your email list using Facebook Ads. You can do this during your pre-launch by promoting your lead magnet or during your launch by promoting your launch event, be it a webinar or a challenge.

Your cost per lead (how much it costs you to get one person on your email list) is one of the most important metrics you need to track, and reducing your cost per lead is going to become one of the ultimate goals when it comes to your Facebook Ads.

In this episode you'll learn:

1. A quick updated on the continuing Facebook/Apple saga and what you need to do with your Ads to avoid them being switched off.

2. How reducing your cost per lead will have a positive impact on your sales results.

3. What a good cost per lead is, and how you can track yours.

4. 3 tips to reduce your cost per lead (and they're not all to do with the Ads themselves.)

Chances are you created a course because you attached yourself to the dream and desire to create passive income... and along the way you quickly realised that your course is only as good as the funnel that goes with it.

Without a high converting funnel, it's hard to sell courses.

Every course creator needs a funnel that attracts and converts dream leads.

That's why I wanted to bring Kate McKibbin from Hello Funnels onto the Podcast to chat all things funnels. Kate is the funnel Queen and an absolute OG in the online business space. She started her first online business before Instagram existed, built three 6-figure businesses, and fell in love with funnels along the way. Kate is on a mission to help make sales easy and automated for entrepreneurs.

So, let's chat funnels with Kate!

What do you do after a launch? No matter the outcome of the launch, good, bad or indifferent, you should always reflect on what worked and what didn't. Your results, and all your magical data, will give you the answers to the question "What should I do next..."

In this episode of Ready, Set, Launch, I want to share with you my process for reflecting on a launch - including:

• How I like to recover my energy after a launch and why this is really important to avoid burnout.
• A simple way to track your customer's journey through your funnel and how that gives you insights into what you should do next.
• All the magical numbers you want to track - and the targets you want to aim for during a launch.

If you're not using Facebook Ads during your course launches, you're leaving money on the table!

Mastering Facebook Ads for any launch requires strategy and planning in order to be profitable.

In this episode, I'm sharing with you 3 ways to use Facebook Ads during a launch to find new dream leads, get more people to you launch events and increase your conversion rates.

In this episode of Ready, Set, Launch we're talking all about Tiny Offers. From what they are, right through to where they fit in your business, you'll walk away with strategic ways to start monetising your email list.

In this episode you'll learn:

1. Why you should consider creating a tiny offer and what your tiny offer could be.

2. Where tiny offers fit in your overall funnel, and why you shouldn't sell them as a stand alone offer.

3. Why I'm using tiny offers in my business to replace things I would normally give away for free

Wondering how on earth anyone has a 5 or 6 or 7 figure launch these days? It comes down to knowing your numbers, doing more of what works and tweaking what doesn't.

Sounds simple, I know.

Let's talk about it in more detail in today's episode of Ready, Set, Launch.

In this episode, I share...

The numbers you need to track in each launch so you know exactly what you need to tweak in order to scale.

A few of the common mistakes course creators keep repeating that keeps them playing small.

How to slowly but surely improve your launch results time and time again.

In this episode I want to walk you through the #1 funnel every course creators needs to scale their income & impact! It's the funnel that will help you attract dream leads to your email list & turn them from strangers to obsessed buyers.

Your fear of wasting money on Facebook Ads might be holding you back from growing your business. Let's talk about that!

In this episode, I'll share:

- Why I've always spent money on Ads, even when my business expenses were coming out of the family budget (and we were on a TIGHT budget)

- How to be strategic & smart with your budget so you're not just pouring your money down the drain.

- All the amazing ways you can maximise your return on your investment in the short term & long term.

Enjoy!