Ready, Set, Launch Podcast

Open Cart Ads are some of my favourite to run.

Here's why.

If you're embracing the Live Launch marketing model for your online course or membership, you only have a short window to hit your sales target - the 'open cart' phase.

Running Facebook and Instagram Ads during your open cart will guarantee that your audience will see your content. With email open rates sitting at 20-30% and organic reach inconsistent… this will provide you with that extra layer of awareness so that your audience will feel like they're "seeing you everywhere".

These are Ads also super affordable #yay with great returns.

Want to hear my top 5 Ads to run during your next open cart?

Tune in to listen to this week's episode of Ready, Set, Launch.

Chances are you've spent a ton of time researching, comparing and deciding on which platform you should use to host your online course &/or create your funnels.

💭 Should I invest in ClickFunnels? Kartra? Kajabi? They seem expensive... maybe I'm not ready for that?

💭 Maybe I could DIY my course using my Wordpress or Squarespace Website and save a few $$?

💭 Or perhaps a cheaper course hosting platform like Teachable or Simplero will work me?...

💭 But what about email marketing? landing pages? sales pages? checkout pages?

💭 Arghhh, it's too much!

Yep - decision fatigue... and you haven't even launched yet.

It's hard to know what you're going to need in a platform when you're just getting started... and this can sometimes mean choosing the wrong platform now and regretting your decision later (Painful!)

In this week's episode of READY, SET, LAUNCH! I'm sharing all my best tips to help you choose the course platform that will perfectly suit your needs.

Here's what you'll learn:

1. The mistakes I made when I first launched my course, including why I moved from Teachable to Kajabi.

2. What you should be looking for in a course platform.

3. Why the cheapest isn't always the best

4. How you can start money from your courses ASAP

Today on the podcast, we're talking to the amazing Gemma Benad all about adopting a success mindset, especially during a launch (when you often feel so exposed, vulnerable & afraid). Shifting your mindset and energy during a launch from being full of fear to one of abundance & success will have an incredible impact on who you attract to your course. People aren't buying what you teach > they're buying into YOU as the teacher!

I know I'm one to talk about strategy, tech & funnels > but trust me when I say that mindset, attitude & energy is something you need to be constantly working on if you want to scale your income and impact.

Here's what we chat about:

1. Why it's important to be consistently working on your mindset as you scale your online business.

2. How to lean into your launch with more authenticity, accepting of all emotions and feelings (good and bad!).

3. Practical things you can do when you start spiralling down a negative thought pattern during a launch.

Find out more about Gemma Benad here:

Instagram: https://www.instagram.com/iamgemmabenad/

Website: https://www.gemmabenad.com/

Today we're going to talk about your PRE LAUNCH! Your pre-launch is the months leading up to you selling your online course.

Quite often when we hear about course launching - we hear about Webinars, Free Challenges, Video Series and all that exciting stuff - which is amazing… but what we don't hear or see is what happens before all that exciting stuff.

Imagine your next launch, your webinar or your challenge, is one massive house party…. Your pre-launch is the time you need to take to plan the party - and make friends.

A pre launch is really important if you don't have a big email list or you have launched once or twice before and you know that you're existing audience has already seen your offer a few times.

In this episode you'll learn:

1. The 3 phases of your launch; and where the pre-launch fits in

2. What you can do in your pre-launch to grow your list & connect with your new audience

3. When to start talking about your offer, and how to get your new leads interested

4. How to use Facebook Ads to fuel your pre launch funnel

Today on the podcast we are speaking to the beautiful Annie Gichuru about representation in business and how to become a genuine ally and advocate for people of colour.

In this episode, Annie & I chat about:

- What it means to be a GENUINE Ally & Advocate for people of colour both in business and at home.

- Where to start when it comes to 'doing the work' and building an inclusive business.

- How to overcome the fear of saying the wrong thing, being called out or causing more harm.

- Practical steps you can take TODAY to start educating yourself.

Today on the podcast we have the lovely Samar joining us to share her experience with pivoting from 1:1 services to group programs and how she uses Facebook Ads to grow her list, build her Facebook Group and fill her webinars.

If you're an online business owner and you're ready to scale your online course, you're going to need to generate leads and grow your email list using Facebook Ads. You can do this during your pre-launch by promoting your lead magnet or during your launch by promoting your launch event, be it a webinar or a challenge.

Your cost per lead (how much it costs you to get one person on your email list) is one of the most important metrics you need to track, and reducing your cost per lead is going to become one of the ultimate goals when it comes to your Facebook Ads.

In this episode you'll learn:

1. A quick updated on the continuing Facebook/Apple saga and what you need to do with your Ads to avoid them being switched off.

2. How reducing your cost per lead will have a positive impact on your sales results.

3. What a good cost per lead is, and how you can track yours.

4. 3 tips to reduce your cost per lead (and they're not all to do with the Ads themselves.)

Chances are you created a course because you attached yourself to the dream and desire to create passive income... and along the way you quickly realised that your course is only as good as the funnel that goes with it.

Without a high converting funnel, it's hard to sell courses.

Every course creator needs a funnel that attracts and converts dream leads.

That's why I wanted to bring Kate McKibbin from Hello Funnels onto the Podcast to chat all things funnels. Kate is the funnel Queen and an absolute OG in the online business space. She started her first online business before Instagram existed, built three 6-figure businesses, and fell in love with funnels along the way. Kate is on a mission to help make sales easy and automated for entrepreneurs.

So, let's chat funnels with Kate!

What do you do after a launch? No matter the outcome of the launch, good, bad or indifferent, you should always reflect on what worked and what didn't. Your results, and all your magical data, will give you the answers to the question "What should I do next..."

In this episode of Ready, Set, Launch, I want to share with you my process for reflecting on a launch - including:

• How I like to recover my energy after a launch and why this is really important to avoid burnout.
• A simple way to track your customer's journey through your funnel and how that gives you insights into what you should do next.
• All the magical numbers you want to track - and the targets you want to aim for during a launch.

If you're not using Facebook Ads during your course launches, you're leaving money on the table!

Mastering Facebook Ads for any launch requires strategy and planning in order to be profitable.

In this episode, I'm sharing with you 3 ways to use Facebook Ads during a launch to find new dream leads, get more people to you launch events and increase your conversion rates.