This week on the Business, Babies & Passive Income Podcast I’m chatting with Hayley Brown all about how to show up as a leader in a 1 woman operation. 

Hayley is a Mum of 2, juggling business & babies, who pivoted from working in HR & Corporate to becoming a Leadership and Life Coach helping women in business identify their strengths as a modern leader & successful entrepreneur.

Hayley admits that when she transitioned from corporate to solo business owner, she struggled to see herself as a leader, but she quickly realised that being a leader in a 1 woman operation is essential in order to build a successful brand and business.

In this episode Hayley shares:

• What it means to show up as a leader in your personal life & online business
• Simple mindset shifts you can make to help you identify as a leader, and show up with authority.
• How confidence might be holding you back from showing up as a leader, and what you can do about it.

In today’s episode I’m going to walk you through my entire Facebook Ad strategy to turn your average course launch into a 5 figure launch that you can scale.

When you get this formula right, launching your course becomes a numbers game and your results can become predictable.

This week on the Business, Babies & Passive Income Podcast I’m chatting with Jocelyn Green all about peaceful parenting… 

If there’s one thing I’ve learnt from Jocelyn, it’s that peaceful parenting starts with YOU, and looking after yourself. Which right now is more important than ever before.

Given that all of us are currently in some form of self isolation or lockdown, and our kids are home from school, I want to help you ladies not only survive this period of adjustment - but thrive through this experience.

This is a rapid-fire Q&A session where I answer all the questions that are flying my way in relation to how to show up in your online business during the Coronavirus pandemic.

I'll be answering questions like...

"What's the easiest way for me to get my business online?"

"Is it insensitive to be launching my course right now?"

"How will pandemic impact my launch results?"

"Should I still be running Facebook Ads?"

And more!

In today’s episode we’re going to be chatting with Jen Butler all about the pros and cons of pre-selling a course.

Pre-selling basically means selling your course before you create it. It’s a great way to validate that the course is WORTH creating and that there’s a NEED for your course.

But it also comes with a bit of pressure; because if you do make sales, you’re committed to creating the course in a very short timeframe.

Which I can imagine would be great for those who need the ultimate accountability…. But also could become a tad stressful.

Jen recently went through the process, and I thought it would be fun to get her take on the process, and what she loved and didn’t love about the process.

In today’s episode we’re going to be talking numbers… Because if your Ads &/or Funnel aren’t converting - your numbers will be telling you why.

This episode is applicable for all funnels and all ads.

• You might have a lead magnet with an email sequence, that might not be generating you any sales.
• Or an online e-commerce store that isn’t profitable.
• Maybe you've tried to launch your course with a challenge or webinar in the past without much success.

When you don't see immediate results in your campaign, instead of just shelving your funnel; giving up… or starting something completely from scratch…

I highly HIGHLY recommend first looking at your funnel from start to finish.

Because your numbers will be telling a story. They’ll tell you exactly what’s working, what’s not working & where people are getting stuck.

And when you learn to read this, you’ll know what needs tweaking.

In today’s episode, we’re going to be chatting with Gabby Heley all about balancing business and babies. Gabby is a Mum of 2 young kids, a Practicing Clinical Psychologist, founder of The Sage Society and she's just launched her brand new membership The Happiness Hub, where she shares all her tools, techniques and strategies to help in you #dolifebetter.

I’ve worked with Gabby for the past 6 months, and I’m just blown away by her determination, ambition & drive. This lady get’s stuff done. But it’s not always easy juggling business and babies. And that’s what I want to chat with Gabby about today.

In this real, raw & honest conversation, Gabby and I chat about:

• How Gabby has managed to build her business with 2 young kids, and practical strategies that she has used to ease her stress and anxiety during difficult times.
• The everyday challenges we face as women trying to do it all; the business, the kids, the house, the social life?
• How to cope with the fear, overwhelm & imposter-syndrome that comes along when you're launching an online business.
• Why Gabby is on a mission to change the way people can access mental health facilities.

If you've ever felt shame or guilt around being a 'working Mum' this episode is FOR YOU!

In this episode I’m going to share with you 4 steps to create an online course, even if you have NO TIME!

Look, I know that transitioning from delivering a 1:1 service to selling online courses can be tough. Not only is it a steep learning curve (figuring out all the tech) - It can also be time consuming.

And what I see time and time again, is people not moving forward with their course launches because they have no time to create the course itself.

Which is valid, but here’s the thing.

When we use the phrase “I don’t have time to xyv” what we really mean is “this is not a priority for me right now.”

So if we can firstly, shift our mindset towards “making time” and secondly, reduce the amount of time it takes to create a course - you’ll quickly see that your course launch might only be a month or two away.

In this episode I’m going to share with you my tips to help you create an online course even if you have no time.

In today’s episode we’re going to learn how to nurture new email subscribers.

Quite often you’ll hear about the importance of building an email list - But what we don’t often hear about is what to do after someone signs up to your list.

And this is a really important stage of a funnel - because this is how you create not only a killer first impression, but also create a lasting impression - that often will lead to sales conversions. 

So today I’m bringing Yael Keon on to the podcast to talk all things ‘email automation’ and what to do after someone signs up to our email list.

In today’s episode I want to talk to you about Facebook Ad Targeting, and how you can use targeting throughout your funnel to make sure your message is getting in front of the right person, at the right time.

Targeting is one of the top 3 “critical” components of a Facebook Ad Campaign because it determines who will see your Ad.

So in this episode I’m going to share with you…

• The difference between cold, warm & hot audiences, and why this matters when it comes to targeting
• How to simplify your targeting & find your dream leads (even if you’re just getting started)
• Why you shouldn’t always listen to the experts when it comes to Facebook Ads