Ready, Set, Launch Podcast

In this episode of Ready, Set, Launch we're talking all about Tiny Offers. From what they are, right through to where they fit in your business, you'll walk away with strategic ways to start monetising your email list.

In this episode you'll learn:

1. Why you should consider creating a tiny offer and what your tiny offer could be.

2. Where tiny offers fit in your overall funnel, and why you shouldn't sell them as a stand alone offer.

3. Why I'm using tiny offers in my business to replace things I would normally give away for free

Wondering how on earth anyone has a 5 or 6 or 7 figure launch these days? It comes down to knowing your numbers, doing more of what works and tweaking what doesn't.

Sounds simple, I know.

Let's talk about it in more detail in today's episode of Ready, Set, Launch.

In this episode, I share...

The numbers you need to track in each launch so you know exactly what you need to tweak in order to scale.

A few of the common mistakes course creators keep repeating that keeps them playing small.

How to slowly but surely improve your launch results time and time again.

In this episode I want to walk you through the #1 funnel every course creators needs to scale their income & impact! It's the funnel that will help you attract dream leads to your email list & turn them from strangers to obsessed buyers.

Your fear of wasting money on Facebook Ads might be holding you back from growing your business. Let's talk about that!

In this episode, I'll share:

- Why I've always spent money on Ads, even when my business expenses were coming out of the family budget (and we were on a TIGHT budget)

- How to be strategic & smart with your budget so you're not just pouring your money down the drain.

- All the amazing ways you can maximise your return on your investment in the short term & long term.

Enjoy!

In this episode I'm going to give you an overview of Apples new privacy moves and how that's going to impact your Facebook Ads.

I promise not to geek out on you! I'll just deliver what I think you need to know if you're currently running Ads on Facebook.

Here's what we'll cover:

• What the new Apple iOS14 update is (and why everyone's freaking out about it)
• How it will impact your Facebook Ads
• What you need to do about it
• Why it's nothing to freak out over

Woohoo! Welcome to the very first episode of the Ready, Set, Launch Podcast in 2021.

In today's episode I'm giving you a personal update on what's been happening in my world over the past few months, as well as looking forward at the plans we have for 2021.

With 2021 in mind, I'm also sharing with you my top predictions and trends for course launching this year.

When it comes to launching courses, it's really important your messaging is aligned throughout your entire funnel. From your pre-launch content, through to your webinar and your sales page. This is something I don't think people speak enough about - which seems crazy - because mastering your message is the key to being able to scale your launches.

Today I'm bringing Lisa Kniebe on the show to share with you her tips to help you master your messaging for your next course launch.

In this episode, we're chatting about:

• The difference between messaging and writing copy
• Key mistakes people make with their messaging during a launch
• How to refine your messaging whether you're just getting started in your online business, or ready to start scaling.

Next year I'm joining forces with copy coach Lisa Kniebe to bring you an exclusive 6 month Mastermind experience for course creators who are ready to scale up their launches.

Click here to find out more & join the waitlist: www.jessicatutton.com.au/mastermind

Welcome to this episode of Ready, Set, Launch! Today we're going to talk about WEBINARS! Webinars are quickly becoming my favourite way to launch a course. They're fun. They're engaging. And they convert really really well.

My last 2 webinars have had a 20% conversion rate from the people who attended. Which means 20% of people who have shown up live, have purchased my course.

And this isn't because of trickery, fancy slick sales tactics or seamless tech setups. Trust me, I keep things REALLY simple.

So in today's episode I want to share my top 6 tips to a client winning webinar.

1. Make sure your messaging is aligned.

From your FB Ads, to your webinar topic, to your sales page > You need to make sure you're attracting the right people for your offer.

2. Don't over-teach.

One of the biggest mistakes I see people make is trying to over deliver in their webinar presentations because they're afraid of people attending the webinar and complaining that the webinar was all 'pitch' and no value.

The truth is, you'll likely - at some stage - have someone come to you unhappy with your content. It's inevitable when you're scaling. Remember: You're not showing up to please that person. You're creating your content for your DREAM client > and you don't want to overwhelm her. She just needs a few quick wins to give her the roadmap to solving her problem. Your paid program will give her the exact "how to".

3. Practice your pitch.

The pitch is what all my students dread the most. And I'll admit - It's a tricky one to transition to. The best thing you can do to master your pitch - is practice practice practice.

4. Keep your tech simple.

If you're just getting started with webinars, I recommend Zoom simply because you're most likely familiar with that platform and you can avoid having to learn anything new or create any complex integration.

When you're ready to 'upgrade' to a better experience for both YOU as the presenter and your audience, then I would recommend Demio. It's simple, affordable & the features are incredible.

5. Create incentives for people to buy while you're on live.

People are most likely to buy anything when there is an element or urgency or scarcity. When you're live ont he webinar your your audience - make your sales pitch fun by offering an incentive for people to buy before you end the session.

And YES - this does work.

6. Focus on getting people to show up LIVE

Getting people to attend ANY free event whether in person or online is always a challenge. You really need to focus on:

• Making sure your audience knows all the details; date, time, how to join
• Send plenty of reminders
• Create further incentives (like a BONUS PDF guide) to people who attend live.

Last month I launched Facebook Ad Launch Formula. This is my signature program to help course creators launch & scale their digital products using Facebook Ads.

During the launch I generated 36K in sales from the course, and in today's episode, I want to openly share 30 of my biggest lessons from this launch. From what worked really well, to what I know I need to change for my next launch; I'm pulling back the curtains and sharing it all in this episode.

Are you constantly umm'ing and ahh'ing over what to charge for your course, membership or 1:1 services?

You are not alone!

I think every entrepreneur has had a moment where they sit and look at their sales page or services page - thinking - "Will people pay this?" "Is this too expensive?" or perhaps even thinking "I know I need to increase my prices… but HOWWWW???"

Pricing your business to generate profits, without burning yourself out, requires some strategy, thought and - in some cases, some expert help!!!

That's why I wanted to bring Jess Miller on to the podcast to chat all about pricing your courses, memberships & 1:1 services.

In today's episode, Jess & I chat about:

• How to get started with pricing your online offers
• Discounts, early birds, bonuses & value stacking during a launch
• How to increase your prices with more ease

Jess has an upcoming free masterclass Pricing for Profit where she's going to share how to charge with confidence, attract more clients & grow your bottom line - without all the pushing, sacrifice and 'shoulds'. You can sign up for that here: https://www.theinspiredmark.com/profit