Ready, Set, Launch Podcast

In today's episode we're going to be talking numbers… Because if your Ads &/or Funnel aren't converting - your numbers will be telling you why.

This episode is applicable for all funnels and all ads.

• You might have a lead magnet with an email sequence, that might not be generating you any sales.
• Or an online e-commerce store that isn't profitable.
• Maybe you've tried to launch your course with a challenge or webinar in the past without much success.

When you don't see immediate results in your campaign, instead of just shelving your funnel; giving up… or starting something completely from scratch…

I highly HIGHLY recommend first looking at your funnel from start to finish.

Because your numbers will be telling a story. They'll tell you exactly what's working, what's not working & where people are getting stuck.

And when you learn to read this, you'll know what needs tweaking.

In today's episode, we're going to be chatting with Gabby Heley all about balancing business and babies. Gabby is a Mum of 2 young kids, a Practicing Clinical Psychologist, founder of The Sage Society and she's just launched her brand new membership The Happiness Hub, where she shares all her tools, techniques and strategies to help in you #dolifebetter.

I've worked with Gabby for the past 6 months, and I'm just blown away by her determination, ambition & drive. This lady get's stuff done. But it's not always easy juggling business and babies. And that's what I want to chat with Gabby about today.

In this real, raw & honest conversation, Gabby and I chat about:

• How Gabby has managed to build her business with 2 young kids, and practical strategies that she has used to ease her stress and anxiety during difficult times.
• The everyday challenges we face as women trying to do it all; the business, the kids, the house, the social life?
• How to cope with the fear, overwhelm & imposter-syndrome that comes along when you're launching an online business.
• Why Gabby is on a mission to change the way people can access mental health facilities.

If you've ever felt shame or guilt around being a 'working Mum' this episode is FOR YOU!

In this episode I'm going to share with you 4 steps to create an online course, even if you have NO TIME!

Look, I know that transitioning from delivering a 1:1 service to selling online courses can be tough. Not only is it a steep learning curve (figuring out all the tech) - It can also be time consuming.

And what I see time and time again, is people not moving forward with their course launches because they have no time to create the course itself.

Which is valid, but here's the thing.

When we use the phrase "I don't have time to xyv" what we really mean is "this is not a priority for me right now."

So if we can firstly, shift our mindset towards "making time" and secondly, reduce the amount of time it takes to create a course - you'll quickly see that your course launch might only be a month or two away.

In this episode I'm going to share with you my tips to help you create an online course even if you have no time.

In today's episode we're going to learn how to nurture new email subscribers.

Quite often you'll hear about the importance of building an email list - But what we don't often hear about is what to do after someone signs up to your list.

And this is a really important stage of a funnel - because this is how you create not only a killer first impression, but also create a lasting impression - that often will lead to sales conversions.

So today I'm bringing Yael Keon on to the podcast to talk all things 'email automation' and what to do after someone signs up to our email list.

In today's episode I want to talk to you about Facebook Ad Targeting, and how you can use targeting throughout your funnel to make sure your message is getting in front of the right person, at the right time.

Targeting is one of the top 3 "critical" components of a Facebook Ad Campaign because it determines who will see your Ad.

So in this episode I'm going to share with you…

• The difference between cold, warm & hot audiences, and why this matters when it comes to targeting
• How to simplify your targeting & find your dream leads (even if you're just getting started)
• Why you shouldn't always listen to the experts when it comes to Facebook Ads

If your short term or long term goals include generating passive income or launching a course or membership - you're going to heavily rely on your email list to make sales.

In this episode I want to share with you my top 5 ways to grow your email list WITHOUT spending money on Facebook Ads.

Have you taken the time to set your business goals for 2020? If you're a little stuck with where to start, tune into the latest episode of the Business, Babies & Passive Income Podcast!

Jess Miller from The Inspired Mark is going to help walk us through planning our 2020.

This isn't your typical "New Year, New You" goal setting exercise.

In this episode, Jess is going to share…

• How & why you need to reflect on the year that was 2019
• How to create boundaries & schedules that allow your business & family life to run harmoniously
• How to set *achievable* & meaningful goals in your business, whilst also making sure you're stretching your comfort zone

And we also talk about some of the challenges that we, as Mums, can face when it comes to having a planned out year… like; school holidays, sick kids & trying to work from home in those small pockets of time.

You'll want to tune into this one.

Today I just want to take the time to REFLECT on the year that was 2019.

There have been so many highs, including welcoming our third baby - and SO many lessons, from how I market my business right through to how I show up in my business & for my family.

In this episode I'm going to share with you my biggest lessons from 2019 - and I hope you'll be able to take something away from some, if not all of them.

Today's guest on the podcast is Lisa Kniebe. A copy coach, educator and messaging specialist who helps entrepreneurs create transformational courses, memberships and online programs.

Lisa is my go-to-lady for all things copy related when it comes to launching. Not only does she help me write the words, but throughout the years she's also helped me to get clear on my message and create the outlines for my online courses.

In this episode we're going to talk about…

- The 4 steps to creating your course

- How to move from being stuck in your head to being in flow

- The best way to validate your your course idea

- Copywriting launch tips; including what you should outsource and what you can DIY.

Let's talk about Facebook ads!

For those of you who know me well, you know that Facebook ads are my jam. I rely on them a lot to build my business online, and I teach others how to do the same.

In this episode, I want to share with you 3 Facebook Ad mistakes that you might be making that might be costing you money, and what you can do about it!