In today's episode I want to talk to you about Facebook Ad Targeting, and how you can use targeting throughout your funnel to make sure your message is getting in front of the right person, at the right time.

Targeting is one of the top 3 "critical" components of a Facebook Ad Campaign because it determines who will see your Ad.

So in this episode I'm going to share with you…

• The difference between cold, warm & hot audiences, and why this matters when it comes to targeting
• How to simplify your targeting & find your dream leads (even if you're just getting started)
• Why you shouldn't always listen to the experts when it comes to Facebook Ads