Ready, Set, Launch Podcast

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024. Takeaways

• Take time to reflect on your personal and business journey
• Find new hobbies and activities that allow you to switch off from work
• Focus on your core offers and create repeatable and scalable systems
• Be proactive in your business planning and make tough decisions when necessary
• Navigate market conditions and stay true to your authentic brand

Chapters 00:00 Recap of 2023 and Reflection 02:25 Transitioning Back to Home Life 05:20 New Hobbies and Personal Growth 08:20 Business Highlights and Planning for 2024 11:15 Making Tough Business Decisions 13:14 Navigating Market Conditions 15:09 Controversial Shift in the Industry 17:29 Focus and Strategy for 2024

In this week's episode of the Ready, Set, Launch podcast, we interview Dr Ange Rogers from Numeracy Teachers Academy.

In this episode, you'll learn:

1. Why Ange decided to create an online conference and how it's helped her to grow her membership.

2. What you should consider if you've ever thinking of creating any sort of online conference or summit.

3. The importance of leading with value and impact when it comes to any launch event, and how this can help you grow your business faster.

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us;

• Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months
• How Sharon uses Facebook ads to sell courses and grow her membership
• The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.

In this episode you'll learn:

• How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business.

• Where to start when it comes to learning Astrology, and the big 3 signs that will help you better understand yourself, and your personal brand.

• How you can design a launch strategy that is more suited to your sign, and how you prefer to show up to your audience.

In today's training you'll learn:

• The STRATEGY behind scaling your digital products with Facebook Ads.
• The 4 phases of launching and scaling (and what to do in each phase).
• Exactly what Ads you should be running throughout the 4 phases of your launch.

 'A goal without a plan is just a wish.' Antoine de Saint-Exupéry

Get the low-down on how Facebook Ads work, because knowledge = power.

In this training, you'll learn:

• Boosting Posts V Creating Campaigns
• Making sense of the dashboard and the structure of campaigns
• How Ads work
• Overcoming the fear of wasting money when you're just getting started

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch.

In this training, you'll learn:

• The one funnel your need to master so that you can scale
• 4 steps to create your dream lead funnel
• How to nurture your audience to increase the know, like & trust factor
• A simple way increase conversions and overall ROI from your Ads

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.

In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.

Here's what you'll learn:

1. How Kirstin balances running her private practise and scaling her online business

2. The marketing strategy behind Kirstin's most recent webinar launch

3. How Kirstin used Facebook Ads throughout her launch

4. What worked when it came to converting leads into paying customers

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses.

In this episode, you'll learn:

• The launch & funnel strategies that are converting high in 2023
• An easy way to get started with Facebook Ads, even if you're not ready to launch
• The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions.

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner.

Some time in between early bird closing and cart closing is the ghost town known as the mid-cart.

Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight.

And this is where the mid-cart mindset wobbles come up. But they don't have to derail your business.

In this episode, you'll learn

1. How to help your future-self during your next mid-cart period.

2. What to do when you're going down a negative thought spiral during your cart open period.

3. What is within your control during a mid-cart and the actions you can take to improve your launch results.