Ready, Set, Launch Podcast

Over the past 3 months, I made one change to my Ad strategy that has improved my ROAS significantly.

It's something I've tried to AVOID doing for a long time...

But with the way things are heading in 2026, I knew it it needed to be done.

In this episode, I'm breaking down:

• Why this tweak is increasing engagement and conversions

• What's changed in buyer behaviour (and why your Ads need to adapt)

• How this approach warms people up before they ever click

• Simple ways to test this inside your own campaigns

If your Ads feel a bit flat lately or you know they could be converting better this episode will give you something practical to experiment with straight away.

In this episode, I'm unpacking one of the biggest challenges I'm seeing across client launches right now... and it's probably not what you think.

It's not the offer, the price of the program, the cost of Ads or the conversion rates.

It's the show up rate.

Inside, I share: – Why show up rates for live webinars are sitting around 10–15% (and why that's not a red flag) – How buyer behaviour has changed, and what that means for your launch strategy – 3 real client case studies (including one who's profiting before her launch starts) – When to use evergreen, when to go live, and when to charge for access

Whether you're planning your next launch or wondering if live events still work, this episode will help you make smarter, data-driven decisions based on your audience, not just what used to work.

🎧 Let's talk strategy, show-up rates, and what's actually working in 2026.

In this episode, I'm sharing why I decided to step away from Instagram in 2025, and how that decision didn't hurt my business at all.

I talk about: - Why Instagram was never my main growth strategy - The pressure to "show up" daily (even when it doesn't feel good) - How I doubled down on what already works: Ads + funnels - And what happened when I stopped trying to post consistently

If you've ever felt tired of creating content just to stay visible, this is your permission slip to do things differently.

Ever wondered how a low-ticket Profit-First Funnel really works in different types of businesses?

In this episode, I'm taking you behind the scenes of 3 brand new client funnels, each designed to sell daily, attract dream clients, and feed into bigger business goals.

You'll learn: ✅ How a coach uses a $24 funnel to fill her mastermind ✅ How a course creator swapped her freebie for a low-ticket offer (and the results so far) ✅ How a new course creator sells 3 x $97 course a day and is now on track for 6 figures

Plus, I'll break down the backend strategy behind each funnel, what's working, what we're still testing, and how these funnels were adapted for:

👉 High-ticket coaching 👉 Signature course launches 👉 Low-ticket course models

If you're curious about building a funnel that sells for you, without constant social media hustle, this episode will give you real examples, inspiration, and strategy to start thinking about your next funnel.

🎧 Tune in now and see how a Profit-First Funnel can fit into your business model.

The Truth About Low-Ticket Funnels: Do They Actually Work?

There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want?

In this episode, I'm pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I've learned from testing and tweaking my own offers, and the biggest myth I see online that's keeping so many course creators stuck.

We'll talk about: ✨ Why low-ticket funnels aren't a business model (and what they actually are) ✨ The real power of tiny offers. Hint: it's not just about the inital sale ✨ What makes a high-converting low-ticket offer (spoiler: it's not a PDF) ✨ Why this funnel strategy works so well right now in today's online space ✨ And how low-ticket offers fit into a bigger strategy for $30K months

If you're curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year.

Here's what you'll learn: 👉 Why it took me 12 months to create my first online course. 👉 The moment I made my first $4,000 in a week—and how it validated my course based business model. 👉 How niching down helped me scale Facebook Ad Launch Formula into a consistent multiple six-figure income stream

If you've been procrastinating on launching your course because of fear, perfectionism, or feeling "too busy" → this episode is for you. Your first launch is just the beginning—it doesn't have to be perfect, but it DOES have to happen.

And… exciting news! I'm making some big changes in my business, with new courses on the way. Stay tuned!

If you're planning to launch a course soon—or even within the next year—building your email list needs to be a top priority.

In this episode of Ready, Set, Launch!, we're talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse.

Here's what you'll learn:

• The secret to creating a lead magnet that perfectly aligns with your paid offer.
• Why your email sequence is the key to building trust and driving sales.
• Simple tweaks to boost your landing page conversions.
• How to strategically sell low-ticket offers as stepping stones to bigger sales.
• The best way to drive high-quality traffic to your funnel.

Your funnel has the potential to transform your business—but only if it's set up for success. Don't just create a funnel that exists; create one that converts.

Let's dive in!

2025 is a year of innovation for course creators. There's no doubt about that.

Today we're diving into 2025 Predictions for Course Creators. If you're looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you're in the right place.

Today, we'll be talking about:

• Why quality is more important than quantity when it comes to the courses you create and offers you launch.

• How AI is changing course creation and marketing - and why, as a course creator, you need to be embracing it.

• Why you should be prioritising building deeper connections with your audience - and how this will ultimately lead to easier sales.

• Balancing paid ads with organic marketing.

• The biggest challenge with live launching in 2025 and 3 strategies you can try to increase your attendance rates and conversions 😉

Let's get started.

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025!

Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more creators, more courses, and more unique perspectives.

Today, I'm walking you through the 7 steps I'd take to build a 6 figure course business over 12 months.

Here's what you'll learn:

• How to plan an offer stack to meet revenue goals (even with a small audience)
• Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy
• Community-building tips to create meaningful connections with your future students
• Setting up a waitlist, nurturing your audience, and creating pre-launch excitement
• Why a validation launch can simplify your process and give you critical feedback
• Steps to deliver your course live, gather testimonials, and plan your next launch

Tune in for all the tips and strategies I'd use if I were starting from scratch to build a sustainable, high-impact online course business that scales!

Don't miss this episode if you're ready to build something incredible—one step at a time. Let's get ready, set, and launch!

In order to make more sales in a live launch or in an evergreen funnel you either need:

More leads coming into your funnel

OR

You need to increase the conversion rates in your funnel.

It's as simple as that.

Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget.

Here's what you'll learn:

• What an average "CPL" is, and how to set your own benchmark.
• Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL
• How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list
• Why your media is now the most important past of your Ad; and what you should be split testing.