In this episode, I'm unpacking one of the biggest challenges I'm seeing across client launches right now... and it's probably not what you think.

It's not the offer, the price of the program, the cost of Ads or the conversion rates.

It's the show up rate.

Inside, I share: – Why show up rates for live webinars are sitting around 10–15% (and why that's not a red flag) – How buyer behaviour has changed, and what that means for your launch strategy – 3 real client case studies (including one who's profiting before her launch starts) – When to use evergreen, when to go live, and when to charge for access

Whether you're planning your next launch or wondering if live events still work, this episode will help you make smarter, data-driven decisions based on your audience, not just what used to work.

🎧 Let's talk strategy, show-up rates, and what's actually working in 2026.