Over the past 3 months, I made one change to my Ad strategy that has improved my ROAS significantly.

It's something I've tried to AVOID doing for a long time...

But with the way things are heading in 2026, I knew it it needed to be done.

In this episode, I'm breaking down:

• Why this tweak is increasing engagement and conversions

• What's changed in buyer behaviour (and why your Ads need to adapt)

• How this approach warms people up before they ever click

• Simple ways to test this inside your own campaigns

If your Ads feel a bit flat lately or you know they could be converting better this episode will give you something practical to experiment with straight away.