When I talk to course creators who want to run Ads, usually there’s a bit of hesitation and fear around spending money to make money and there’s often a debate around organic v paid marketing.

The way I see it is when you pay to run Ads, you’re choosing to be seen. You’re paying for the guarantee of your content reaching the right people every single day.

But here’s the thing; Paid advertising only ever pays off, when you’re strategic around what you’re advertising and why.

Boosting an Instagram post and hoping for a course sale, is not the vibe.

Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram.

Today on the Ready, Set, Launch Podcast, I’m sharing with you How To Use Facebook Ads To Sell An Evergreen Course.

In this episode, you’ll learn:

• The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with.

• How you can get started with making evergreen sales for as little as $3 a day.

• What creative is working best for us for our lead generation & sales campaigns.