"Avi":

Avi's career at Maccabi started in 2006 when he became Junior Head Coach and Sports Director while coaching the u16 Israeli National Team. In the 2007 he finally was promoted to the Assistant Coach position at Maccabi Tel Aviv! After working as an Assistant for 5 years, the ownership of Maccabi appointed him to lead the front office and scouting department in order to enhance the organization under Coach Blatt as the Head Coach. Not long after the Euroleague Championship was a in Maccabi's cabinet when the team captured the title at the Final Four in Milano in 2014.

Avi lived through many ups and downs with the club, most notably last season during the 2021/22 season when he was asked to take over Maccabi Tel Aviv as the temporary Head Coach. Avi's role is unique because up until when he took over the club, he not only was serving as an Executive at Maccabi but also as a player development & skills coach with the pros. He honed his skills as a coach while also running the scouting department...a very unique experience all around just to say the least.

In today's episode Avi and me talked about the variety of his experiences as an Executive as well as the Head Coach, as well how those roles intersected. We also talked about relationship building, motivation, handling conflict, team chemistry, the scouting process, gathering good intel, communication internally vs externally and many more topics that are interesting to listen to and compare with some other coaches.

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Finding Avi:

Instagram - https://www.instagram.com/avieven13/

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