On today's episode of Channel Chat we have been joined in the studio by Helen Workman from XMA.

Helen joined XMA in 2016 and since then has been promoted 3 times to her current role of Head of Marketing.

The highlights of today's chat include: -

• Her entry in world of marketing in the UK channel and the best way for people to get into the space.
• The challenges of working in a B2B marketing position
• Challenges of moving from a contributor role to a management role
• XMAs transition from Public Sector focused to also targeting the corporate space and the different approach needed from a marketing perspective.

The full podcast is available from the usual places:-

• Apple: https://lnkd.in/ewWxUM6
• Spotify: https://lnkd.in/gcuW-m2
• YouTube: https://youtu.be/sY4gSY3rp54

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