The thought of a call from the media, or (yikes!) a request for an interview is the stuff of nightmares for many business owners and executives. But it’s also par for the course if you want to stay ahead of the story, put out the right message and stay transparent and relevant to your audience.

If you want to run and hide when you hear a reporter is on the line, or avoid speaking in public because it makes you uncomfortable, you need to take a step back and listen in to this episode of the Confident Communications podcast.

Media training looks very different today than it did 10 years ago, and learning how to talk to the media and the public is critical to your success. Anything you say, at any time, could be recorded and taken out of context.

This week, you’ll learn from author and trainer Brad Phillips, someone I’ve followed and learned from for years. The knowledge he has spans decades, including stints for ABC’s Nightline, CNN’s Reliable Sources and others.  

Mentioned in This Episode

• The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips

About Brad Phillips

Brad has trained thousands of media spokespeople and public speakers including members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos and thousands of other business- and issue-oriented presentations. His book, The Media Training Bible, has been Amazon’s top-selling title on the topic since its release in 2012. Prior to starting his businesses, Brad worked for ABC’s Nightline with Ted Koppel and CNN’s Reliable Sources, The Capital Gang and Late Edition with Wolf Blitzer. His current business is Throughline Group and you can connect with him on Twitter or  LinkedIn.

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

Listen + subscribe on Stitcher or Apple Podcasts.

© Molly McPherson 2019

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