This was a milestone episode to wrap up the season - episode 300 of EV Musings.

In this special roundtable, I'm joined by Dora Clarke (Osprey Charging), Kate Tyrrell (EVCI Global / ChargeSafe), and Teresa Swift (Stark Charge) for an honest discussion on the real-world driver experience, from signage and infrastructure to advertising, pricing, and making EVs more accessible.

What You’ll Discover

- The State of EV Road Signage: Why current signage is lacking, what drivers actually need to see, and how better signs could boost confidence and utilisation.

- Profit vs People in Public Charging: The real economics facing CPOs, the pressures on pricing, and whether operators are prioritising the driver experience.

- Advertising on Chargers: Should drivers see ads while charging, and what (if anything) they should get in return - discounts, freebies, or better facilities?

What really stood out is how much of the conversation came back to trust and practicality. Whether it’s clearer signage so people can actually find chargers, maintaining sites properly, or making the whole experience feel welcoming (especially for women and new EV drivers), the panel agreed that getting the fundamentals right will matter far more than flashy gimmicks as the market matures.

A brilliant, wide-ranging discussion to close out Season 15 and hit a huge milestone for EV Musings.

The EV Musings Podcast is sponsored by Zapmap, the go-to app for EV drivers, helping you find and pay for public charging with confidence.

Episode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk

(C) 2019-2026 Gary Comerford

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Mentioned in this episode:

Zapmap

The EV Musings Podcast is sponsored by Zapmap, the go-to app for EV drivers, helping you find and pay for public charging with confidence. Zapmap is free to download and use, with subscription plans for enhanced features such as using Zapmap in-car on CarPlay or Android Auto, and discounted charging across thousands of charge points.

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