In this sponsored episode of the Identity at the Center podcast, brought to you by Panini, hosts Jeff and Jim interview Marta Nappo, the Strategic Marketing and Business Development Director at Panini. Marta discusses Panini's evolution from a leading check scanner company to entering the identity verification market with their new solution called BioCred. Panini, a company with 79 years of history, is launching a patented method for biometric credential verification aimed at financial services and healthcare sectors, among others. Marta shares insights into Panini's approach to privacy by not storing personal data on servers and highlights the potential of their cloud-based infrastructure to integrate into customer workflows. The conversation touches on the benefits of reliable biometric authentication in reducing fraud, improving customer experience, and enhancing operational efficiency. They also explore use cases in financial services, healthcare, and more.

00:00 Welcome to the Identity at the Center Podcast

02:44 Meet Marta Nappo

03:02 Marta's Career Journey

05:20 Panini's New Identity Solution: BioCred

06:11 Global Expansion and Market Presence

08:18 Identity Verification Challenges and Solutions

11:58 Privacy and Data Security

15:28 Future of Identity Verification

21:58 Customer Feedback and Future Plans

25:01 Initial Impressions and Expectations

25:26 Lowering Barriers and Building Trust

26:07 Market Growth and Challenges

27:05 Real-World Use Cases

28:05 Identity Verification in Various Sectors

35:24 Measuring Success and Benefits

38:53 Volleyball and Life Lessons

45:24 Fun with Volleyball and Dogs

46:47 Conclusion and Farewell

Learn more about Panini: https://www.panini.com/

Connect with Marta: https://www.linkedin.com/in/martanappo/

Dog playing volleyball: https://youtube.com/shorts/QSCMJQo6kps?si=CN-2lGTEx0T4nBAC

Connect with us on LinkedIn:

Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/

Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/

Visit the show on the web at idacpodcast.com and watch at https://www.youtube.com/@idacpodcast