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What started as a side hustle is now a multi-employee business with customers across the country...

In this episode, we sit down with Kendall and Bailey Beykirch, the married co-founders of KenzKustomz, to talk about how they built a thriving custom accessories brand rooted in hustle, resilience, and an eye for design.

Originally launched to serve a niche market with personalized tote bags and phone cases, KenzKustomz quickly evolved into a fast-growing brand with a loyal customer base and a hands-on approach to scaling.

Kendall and Bailey open up about learning business the hard way from purchase order mishaps and TikTok virality to handling copycats and managing a warehouse team in their 20s. If you're a young founder navigating the chaos of early growth, trying to turn a good product into a lasting business, this episode is packed with real-world insights you won’t find in a business book.

Summary

Kendall first started KenzKustomz out of her dorm room, fulfilling orders by hand and figuring things out as she went. Bailey soon joined her full-time, bringing a complementary skillset that helped them professionalize operations. Together, they leaned into social media, word-of-mouth, and direct engagement with customers to build momentum without outside capital.

From managing inventory to training employees, Kendall and Bailey learned how to grow in real time. They walk through key turning points like opening their warehouse space, investing in the right equipment, and responding to a TikTok boom that sent their order volume through the roof.

As their business scaled, so did the pressure. Bailey shares how they worked through burnout, solved packaging and fulfillment challenges, and protected their intellectual property in a competitive online space. Now with clear roles, a strong backend system, and a roadmap for future product lines, they’re focused on long-term sustainability.

Highlights

00:00 KenzKustomz origin story

07:30 Working with influencers

27:00 Moving into retail
38:00 Instagram account deleted...
51:00 Hat of the Month Club
57:00 What's next for KenzKustomz?

Key Takeaways

1. Start with what you have - You don’t need a warehouse, investors, or a business plan to launch, just a product, a platform, and some persistence.
2. Be ready to learn as you go - Real growth happens when you treat every challenge (inventory, hiring, marketing) as a lesson to level up.
3. Clear roles build better businesses - Knowing your lane and respecting your partner’s strengths makes all the difference in a growing company.

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NWA Founders is a voice for Founders, Owners, and Builders driving growth in Northwest Arkansas, and is hosted by Cameron Clark and Nick Beyer.