In this episode of Today's Brew, Noel interviews Alicia Soekawa, a top real estate agent and coach based in Richmond, Virginia. Alicia shares her journey from starting in real estate to becoming a Tom Ferry coach and owning a boutique brokerage. She emphasizes the importance of referrals in her business and discusses the evolving market challenges. Alicia advises new agents to be informed and proactive, highlighting the significance of understanding market data and legal regulations. She also talks about her goals, including leveraging her business for family travel and focusing on listings to dominate the market.