How do you help people truly understand what modern hearing aids sound like?In this episode, Bob Traynor speaks with Rob Koch, Founder and CEO of AHead Simulations, to introduce ALEX (Audio Listening EXperience) — the company’s newest innovation designed to make hearing aid technology more tangible and relatable for patients, families, and the public.Building on the success of CARL, AHead’s training mannequin used worldwide to teach hearing aid fittings and verification, ALEX brings that same simulation technology into clinics and communities. The device allows users to experience what hearing aids can do in real time, helping clinicians demonstrate advanced features and reduce stigma around hearing loss and amplification.Koch explains how ALEX is helping bridge the gap between innovation and understanding — creating new ways for professionals to educate, engage, and inspire confidence in hearing solutions.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.

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