Season 3, episode 12 is here!

This solo episode is a relaxed, open conversation about reviewing your 2025 creative work and getting intentional about 2026.

It’s part reflection, part behind-the-scenes, part gentle push to simplify your process and double down on what genuinely works.

What I’ve covered:

- How to honestly review your 2025 wins, losses and “busywork” so you don’t drag dead weight into the new year.

- Why I’m cutting weekly roundups after nearly 100 editions and what that kind of ruthless pruning makes space for.

- The three pillars I’m betting on in 2026: audience growth, income expansion and personal brand depth.

- Specific strategies I’ll be leaning on next year, from collaborations to live sessions to experimenting with new formats.

- A wider look at income generation beyond paid subs, including digital products, sponsorships and coaching.

- Why your voice, your quirks and your personal stories matter more than ever in the AI era.

- An invitation to keep the process fun, simple and human while building a creator life that feels genuinely yours.

And if you’re interested in working with me 1-to-1, just apply here.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe