What does it take to build a skincare brand that delivers real results, remains accessible, and never compromises on quality?

In this episode, we’re joined by Maria Enna-Cocciolone, founder of INSKIN COSMEDICS to explore how the concept of masstige — prestige for the masses — is transforming the professional skincare landscape.

Maria opens up about:

• What masstige really means and why it’s gaining traction

• Spotting a market gap and building a brand to fill it

• Launching a business in times of uncertainty

• The power of mindset, mission, and staying true to your brand story

This is a powerful conversation for clinic, salon, and spa owners ready to align their brand with purpose, relevance, and long-term success.

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