Welcome to “We Tell Your Story”—a podcast episode dedicated to the power of storytelling as a tool to build trust, shape perception, and create emotional connection in the professional beauty and aesthetics space.

Today’s guest, Stephanie McLean, the Editor of Spa + Clinic magazine, is not just a journalist—she is a curator of transformation. Through every article, feature, and interview, Stephanie and her team give life to the moments that define our industry.

But storytelling isn’t just for magazines—it’s for you. As a clinic owner, therapist, educator or brand, your story is one of your greatest assets.

In this episode, we’ll explore:

• Why storytelling isn’t just a marketing tactic—it’s a human need

• What kind of stories actually connect with clients and peers

• The neuroscience of how we process stories

• How to craft your brand story in a way that resonates

• And how storytelling builds loyalty, visibility, and longevity in a competitive market

This episode is your invitation to take the stage—not with perfection, but with purpose. Because the more stories we tell, the more connected, inspired, and supported we all become.

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil