Season 3, episode 14 is here!

In this solo episode, I walk through exactly how to build a creator presence from absolute scratch with no fancy equipment, no complex strategy, just clarity and consistency.

This is for anyone who feels like the smallest voice in the room but wants to create something real online.

In this episode:

- Why your personal brand is actually about how people feel when they encounter you, and how that feeling is what makes readers stick around long after they discover your work

- The five traps that kill most creator journeys before they start

- My recommendation to commit to one platform for six months minimum before spreading yourself thin across the internet

- How to craft the one simple promise that becomes your positioning - a single sentence that tells people exactly who you help and what you do for them within five seconds of landing on your profile

- The power of predictable touchpoints and why readers follow creators the same way they follow their favorite TV shows

- Why confidence comes after consistency, not before it, and how showing up for 3 to 12 months with minimal response is actually part of the process, not a sign you should quit

- The recurring format strategy that eliminates decision fatigue and builds loyalty through repetition, turning your weekly presence into something your audience genuinely misses when it’s not there

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe