No matter what genre of music you make, TikTok is one of your biggest opportunities for finding fans and building an audience today. If you still feel like you're sitting on the sidelines while the rest of the music industry rushes headlong into TikTok, this is the episode for you — a broad overview of TikTok for musicians. Kevin and Chris describe what makes TikTok unique in the social media landscape, how the algorithm surfaces content, a few tricks for driving TikTok engagement, and much more. Plus listener feedback!