Trapital

TikTok has had quite the 2024, especially in music. The year started with a very public dispute with UMG. But TikTok also saw the rise of SoundOn, the end of TikTok Music, lingering threats of a US ban, the force of TikTok Shop, and more.

Join me and MIDiA’s Tati Cirisano as we break it all down.

Sponsors:

• HubSpot: download your free AI playbook here.
• Chartmetric: check out our Stat of the Week!

Here’s another great fireside chat from our Trapital Summit. Listen to Warner Music Group’s chief digital officer Carletta Higginson and MIDiA Research’s Tatiana Cirisano discuss AI’s impact on music, and the ongoing tug-of-war for startup founders asking for permission vs forgivenes.

Higginson has seen it from all sides of the table; as an attorney, at YouTube, and now at a major label and rights holder.

Enjoy!This episode was brought to you by Too Lost, the all-in-one technology solution for musicians and record labels. Learn more here.

The NFL and Roc Nation just renewed their five-year partnership to lead the Super Bowl Halftime Show production and its Inspire Change Initiative. Let’s dive into what led to the initial deal in 2019, how it’s gone, Jay Z’s involvement, the twists, turns, and whole lot more. Join me and Zack O’Malley Greenburg as we break it all down.Sponsors:

• CD Baby: https://cdbaby.com/
• Splice: https://splice.com/
• Chartmetric: https://www.trapital.com/chartmetric

Here's my fireside chat with the Founder and CEO of HarbourView Equity Partners, Sherrese Clarke Soares, live from the Trapital Summit. We talked about the future of music rights, future-proofing assets, media companies, sports, and more.

We'll be sharing more of our conversations from the summit on this feed, so stay tuned for that!

This episode is brought to you by elgato, my go-to for podcasting tools. Learn more here. Listen in for our Chartmetric Stat of the Week.

Big news! The Recordings Academy announced that in 2027, the show will move to Disney and be broadcasted on ABC, Disney+, and Hulu in a new deal worth over $500 million. This is a huge loss for CBS, the home to music's biggest night since the early 1970s.

In this episode we break down the reasons for the move, along with upcoming storylines from the 2025 Grammys in February. I'm joined by LA Times pop music critic, Mikael Wood!

This episode was brought to you by elgato, my go-to for podcasting tools. Learn more here.

This episode was brought to you by FUGA, a Downtown-owned company empowering independent music. Learn more here.

Make sure you check out our Chartmetric Stat of the Week!

Here's my fireside chat with the Founder and CEO of EMPIRE, Ghazi, live from the Trapital Summit. We talked about the success behind his label's hit record, Shaboozey "A Bar Song (Tipsy)," the rise of indie music, and why he will never sell his company.

We'll be sharing more of our conversations from the summit on this feed, so stay tuned for that!

This episode is brought to you by music creation platform Splice, the world’s best sample library. Learn more here.

Listen in for our Chartmetric Stat of the Week.

Please take our annual listener survey here!

There's arguably no executive more synonymous with the music business than Clive Davis. His influence still shapes the industry today. From his creative and business balance, to the outlook for newer genres, and the salacious scandals. In today's episode, we break it all down with Zack O'Malley Greenburg, who interviewed Davis years ago for his 2012 autobiography. Hope you enjoy!

Sponsors:

TIDAL: This episode is brought to you by TIDAL, who are building the hub for artists to manage and grow their careers. Learn more here.

Listen for our Chartmetric Stat of the Week

Can you fill out Trapital's short 5-min annual survey? We want to learn more about you and get your feedback to help make Trapital even better.

Trapital has evolved quite a bit. Our newsletter and podcast continue to get great feedback. Our reports and events have become a cornerstone of what we offer to the community.

Your survey responses will help shape the topics we cover, events we plan, and the sponsors and partners we include that will be most relevant to you and your businesses.

Can you spend 5 minutes and fill out our survey? It's quick, short, and to the point. Even if you've filled out our surveys in previous years, we still want to hear from you.

Thanks in advance! We'll be back next week with a new episode.

Here's the survey:

https://trapital.typeform.com/to/q6mDOFEt

It's crisis management time for Drake. He's in rare territory right now as his reputation has taken a hit. What should his next moves be? What's realistic and what's not? How did we get to this point in the first place?

I'm joined by journalist and author, Sowmya Krishnamurthy. We break down Drake's career and what's ahead for Aubrey Graham. Enjoy!

Thank you to our sponsors:

Songtrust - Start your music publishing journey today

Chartmetric - Providing our Stat of the Week!

Check out Sowmya's book, Fashion Killa: How Hip-Hop Revolutionized High Fashion

A few big updates on our Trapital Summit in LA on October 3! Tickets are available here. Use promo code RUNCIE for a discount.

You'll hear from  Issa Rae, (writer, producer, actress), Denis Ladegaillerie, (Founder and CEO, Believe), Kakul Srivastava (CEO, Splice), Tunji Balogun (Chairman and CEO, Def Jam), Sherrese Clarke Soares (Founder and CEO, HarbourView Equity Partners), Eliah Seton (CEO, SoundCloud), and Troy Carter (Co-Founder and CEO, Venice Music), Larry Jackson, (Co-Founder and CEO, gamma.), Carletta Higginson, (EVP Chief Digital Officer, Warner Music Group), and Tatiana Cirisano, (Senior Analyst and Consultant, MIDiA).

Thanks again to the companies who supported our summit to help make it possible. Our platinum partner is Splice, gold partners are Tidal and Warner Music Group, silver partners are SoundCloud and Too Lost, and our bronze partner is Luminate.

We still have some tickets available. You can get them here using promo code RUNCIE for a 10% discount!