If you want to publish your work and build a sustainable writing career, you need to develop not only your writing skills but also your entrepreneurial savvy to thrive in today’s creator economy. That’s the advice of Jane Friedman—publishing expert, sought-after speaker, and author of The Business of Being a Writer, Second Edition.

In this special show, Friedman discusses the concept of platform and lived platform, emphasizing that writers don’t need to approach social media like a Fortune 500 company to succeed. Instead, she shares practical strategies for choosing the right marketing channels to build a reader funnel and attract the right audience to your work.

Friedman also explains why authors should evaluate each project independently to determine the best publishing route.

“Nothing is static,” she says. What worked for one book may not be the best fit for the next. She encourages writers to consider all publishing options with an open mind rather than limiting themselves to a single view of publishing.

For more wisdom from Jane Friedman, visit janefriedman.com.

And for more on the writing craft and crafting a writing life, check out Simply Write.

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