On episode 32 of Getting To Grow, I sat down with Charles and Thom Bradley - Founders of New Theory 🎙👂 😀

Ripping up the rule book and smashing down the walls around wine. New Theory looks to the old methods of winemaking but brings them into the now. Throwing raves instead of tastings and offering a fresh approach to branding, New Theory has tapped into new audiences and built a strong community. 

This is wine-new. Welcome to a new sip.

Bottle by bottle, New Theory is making great wine accessible to a new audience of rule breakers, misfits and outcasts. These sippers want a different approach to wine and they don’t want to be schooled in the process.

New Theory is an attitude. Bottling that energy, they are standing out from the crowd. They don’t borrow from other wine brands. They look to lifestyle and culture movements, whilst focusing on the now.

The New Theory brand reflects their mission to rip up the rule book. Showing there is a new way and ‘theory’ of doing things.

To find out more, visit newtheory.com and follow them on Instagram @newtheorywine

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See you guys next time!

Zoe